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081006 Magna Carta
Magna Carta Magna Carta Virginia Beach Virginia Beach March 29 June 18, 2007 March 29 June 18, 2007 – – IntroductionPart I: PlansPart II: MarketingPart III: Finances IntroductionPart I: PlansPart II: MarketingPart III: Finances Plans Plans Magna Carta ? Principles conveying freedom ? Connecting 1607 to 2007 ? Relevance to our lives ? Interpreting the object ? Interpreting the story ? IntroductionPart I: PlansPart II: MarketingPart III: Finances IntroductionPart I: PlansPart II: MarketingPart III: Finances Plans Plans Key partners: ? Lincoln Cathedral ? City of Virginia Beach ? Virginia Beach 2007 ? Contemporary Art Center of Virginia ? National Education Association ? Federal Council on the Arts & Humanities ? Riggs Ward ? Corporations and community groups ? IntroductionPart I: PlansPart II: MarketingPart III: Finances IntroductionPart I: PlansPart II: MarketingPart III: Finances Plans Plans Four centuries of Magna Carta in America ? 17th century ? 18th century ?? Special announcement 19th century ?? Special announcement 20th and 21st century ? IntroductionPart I: PlansPart II: MarketingPart III: Finances IntroductionPart I: PlansPart II: MarketingPart III: Finances Plans Plans Magna Carta as a treasure ? Magna Carta as a touchstone ? Magna Carta as a benchmark ? IntroductionPart I: PlansPart II: MarketingPart III: Finances IntroductionPart I: PlansPart II: MarketingPart III: Finances Plans Plans Logistics ? Exhibit design and production ? Transit and storage ? Insurance ? Museum improvements ? Security ? Transportation ? Ticketing and merchandise ? IntroductionPart I: PlansPart II: MarketingPart III: Finances IntroductionPart I: PlansPart II: MarketingPart III: Finances Plans Plans Educational programming ? School tours and programs ? Special events ? IntroductionPart I: PlansPart II: MarketingPart III: Finances IntroductionPart I: PlansPart II: MarketingPart III: Finances Marketing Marketing VB2007 Marketing Committee ? In-Market: Local promotions ? Leisure Out-of-Market promotions ? Internet marketing ? Group tour and Student market sales ? IntroductionPart I: PlansPart II: MarketingPart III: Finances IntroductionPart I: PlansPart II: MarketingPart III: Finances Finances Finances ExpensesRevenues Operating: Security$47,500Tickets$297,675 Ticketing$13,608Merchandise$70,875 Merchandise$35,000Exhibit Rental$40,000 Shuttle$56,700City Contribution-FY07$152,000 Advertising$40,000Sponsors$106,000 Fixed:Event Design/Fabrication$450,000City/CIP Investments$225,000 Shipping$50,000Reserve for Conting. $106,258 Installation$35,000 Project Manager$45,000 Capital Improvements: Security$55,000 Galleries$75,000Total City Contribution:$483,258 Portals$25,000Total Private Contribution:$514,550 Environmental$45,000 Ticketing$25,000 Total Expenses:$997,808Total Revenues:$997,808 IntroductionPart I: PlansPart II: MarketingPart III: Finances IntroductionPart I: PlansPart II: MarketingPart III: Finances Magna Carta Magna Carta Virginia Beach March 29 June 18, 2007 – IntroductionPart I: PlansPart II: MarketingPart III: Finances IntroductionPart I: PlansPart II: MarketingPart III: Finances