121107 PARKS AND REC
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Department of Parks and
Recreation Strategic Plan
December 11 , 2007
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The Strategic Plan Process
Components
· Determine the needs and priorities of the
community
· Analyze delivery of services
· Develop actions to realign with the
community priorities and needs
· Develop actions to realign for efficiency
· Execute actions
Assessments Conducted
· Community Survey
· Facilities Analysis
· Landscape Maintenance Review
· Program and Revenue Analysis
· Pricing Policy Revised
· Marketing Evaluation
· Workforce Planning and Development
Integration
Citizen Survey - Program Needs
1. Adult Fitness and Wellness
2. Youth Learn to Swim
3. Water Fitness
4. Youth Sports
5. Nature Based Activities
6. Large Special Events in Parks
7. Youth Summer Camp
8. Music Programs
9. Environmental Education
Citizen Survey - Facility Needs
1. Walking and Biking Trails
2. Large Community Parks
3. Recreation Centers
4. Natural Areas/Nature Trails/Nature Center
5. Off Leash Dog Parks
6. Picnic Shelters/Picnic Areas
7. Small Neighborhood Parks
8. Children's Playgrounds
9. Indoor Fitness and Exercise Facilities
Themes from Community Input
· Healthy and active lifestyles
· Accessibility and connectivity
· Diversity and availability of services
· Protection of the environment
· Enjoyment of the outdoors
· Family and community relationships
· Stewardship of our parks, facilities and public
spaces
· Fiscal prudence
Community Priorities
Stewardship
The Environment/Outdoors
Healthy Lifestyles
Community Access
Vision
Our vision is a balanced, sustainable and
value-focused system of parks, recreation
and public spaces that creates a sense of
community
Mission
Deliver parks, recreation programs and
public spaces that reflect the priorities of
our community
Support tiered levels of service that
recognize the diverse needs of our
community
Focus on sustainability of core programs,
services and facilities through efficient and
effective business practices
Organizational Gaps
· The organization is not strategically
aligned to focus on these priorities
· There is not a clear delineation of internal
support for external delivery of services
· Operating and business standards are not
consistent
· Organizational structure is not optimal
The New Structure Addresses
Four Community Priorities
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Director's Office
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Resource
Development -
Bureau
Programming and Planning, Design Landscape Business Golf and Tennis
Operations and Development Management Systems
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Stewardship
· Maintain What We Own
· Zoned Maintenance
· Hansen Application
· Streamlined Business Processes
· Pricing and Revenue Plan
· Flattening the Organization
The Environment/Outdoors
· City Arborist
· Outdoor Programming
· Environmental Education
· Programming in the Parks
Healthy Lifestyles
· Fitness Programming
· Equity Mapping
· Renewed emphasis on trails, bikeways
and connections to facilities
Community Access
· Tiered Levels of Service
· Tiered Pricing Strategy
· Program Standards
· One Stop Shopping
· Facilities Connected by Trails and
Bikeways
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Questions?
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