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06142011 RAC PRESENTATIONRAC Presentation to Virginia Beach City Council June 14, 2011 VirginiaBeach City Council Goals 1.Create a financially sustainable city providing excellent services 2.Grow and diversify the local economy 3.Improve the transportation system 4.Revitalize neighborhoods and plan for the future 5.Be a competitive, first-class resort for residents, businesses and tourists VirginiaBeach City Council Goals 1.Create a financially sustainable city providing excellent services 2.Grow and diversify the local economy 3.Improve the transportation system 4.Revitalize neighborhoods and plan for the future 5.Be a competitive, first-class resort for residents, businesses and tourists Resort Advisory Commission (RAC) Resort Advisory Commission History On April 2, 1984, City Council adopted a resolution which established and appointed the Resort Area Advisory Commission (RAAC), the general purpose which was to make recommendations and proposals to City Council regarding the enhancements of the resort area. Over the past two decades, the commission has provided service to the city in the areas of urban planning, land use, design and transportation. During their initial term, they created a vision and supported the implementation of resort streetscape improvements. Resort Advisory Commission History The RAAC conceived the Tourism Growth Investment Fund (TGIF) which has provided a source of funding for resort projects, such as the continuation of the resort streetscape project, resort area parking improvements, the Virginia Aquarium, the Hurricane Protection Project, and the city share of the TPC Golf Course. Volunteers, serving on the RAC and its six subcommittees, contributed over 580 hours of their time in 2010. Virginia Beach City Council Resort Advisory Commission Resort Investment Committee Transportation Parking Planning Design Review Oceanfront Enhancement Pedestrian CommitteeCommittee Committee Communications G.R.E.E.N. Committee Committee Resort Advisory Commission Mission Statement The general purpose of the Resort Advisory Commission shall be to review and make recommendations to City Council regarding projects and issues associated with the Oceanfront Resort Area, and such other resort and/or tourism-related projects and issues as the Council may refer to the Commission. The Commission's goal shall be to support the City Council's efforts to realize its vision of Virginia Beach as a quality resort destination. Resort Advisory Commission Members CHAIRMAN: Preston Midgett, Jungle GolfDavid Groth, David's Beach Shop VICE-CHAIR: Gerrie West, FolckWest ArchitectsLaura Habr, CROCS 19th Street Bistro William Almond, WPL Site DesignStacie Perros, Giovanni's BillBlue, Sunny Day GuideCraig Roback, Crestline Hotels LinwoodBranch, Days Inn/VB ChamberArt Webb, BCF Thomas Brown, 17th Street Surf ShopSylvia Strickland, Community Activist/Artist Verne Burlage, Virginia Beach Hotel Motel AssociationKenneth Taylor, Renovations for Life Michael Cloud-Butler, Community Activist/ArtistLinwood O. Branch, III, Hampton Roads Chamber of Commerce Nancy Creech, Virginia Beach Neptune Festival, Inc. Bryan Cuffee, Gold Key/PHR James Davis, Retired CITY STAFF: Mike Eason, SGA/Resort Management Rob Fries, SGA/Resort Management Andrea Brown, SGA/Resort Management/Recorder Resort Investment Committee (RIC) Resort Investment Committee (RIC) Mission Statement The Resort Investment Committee functions as an executive committee and works in conjunction with the Resort Industry in the development of priorities for investment and development in the Resort Area. We will monitor existing and identify other funding sources to facilitate outlined improvements. We will communicate and develop consensus for such improvements and review availability and stability of funding sources for the future and continued success of the Resort. Resort Investment Committee Members CHAIRMAN: Kenneth C. Taylor Preston Midgett, Jungle Golf Gerrie West, FolckWest Architects James Davis, Retired Sylvia Strickland, Community Activist/Artist William Almond, WPL Site Design Laura Habr, CROCS 19th Street Bistro Linwood Branch, Days Inn/Hampton Roads Chamber of Commerce CITY STAFF: Mike Eason, SGA/Resort Management Andrea Brown, SGA/Resort Management/Recorder Planning Design Review Committee (PDRC) Planning Design Review Committee (PDRC) Mission Statement The Mission of the Resort Advisory Commission’s Planning and Design Review Sub-committee is to improve the quality of design and development of the built environment for the beach community, in service to the Resort Advisory Commission and the citizens of Virginia Beach. Planning Design Review Committee (PDRC) Members CHAIRMAN: William Almond, WPL Site DesignCraig Roback, Crestline Hotels Michel Ashe, HA, Inc.David Keith, Clark-NexsenArchitecture & Engineering Tim Barrow, Barrow Planning Dick Poole, RG Poole Architects Tom Brown, 17th Street Surf Shop John Hodges, Waller Todd Sadler Architects Bryan Cuffee, Gold Key/PHR, Inc. Mike Ross, HBA Architecture & Interior Design Duff Kliewer, Cox Kliewer Preston Midgett, RAC Chair/Jungle Golf Gerrie West, FolckWest Architects Andy Vakos, The Oceanfront Inn Clay Massey, Bowman Consulting Group, LTD CITY STAFF: Mike Eason, SGA/Resort Management Rob Fries, SGA/Resort Management Andrea Brown, SGA/Resort Management/Recorder Jeff Eaton, Police Kevin Hershberger, Planning/Zoning Nancy McIntyre, Planning/Development Services Center Planning Design Review Committee (PDRC) Who we are: Comprised of five architects, one land ? planner, one civil engineer, one landscape architect, two resort retailers, two resort hoteliers, and the Chair and Vice-Chair of the Resort Advisory Commission. Representatives of the Resort Management ? Office, SGA Office, Development Services Center, Planning Department, Zoning Department, and Beach Borough Councilman John Uhrin Planning Design Review Committee (PDRC) What we do: We are a very active group averaging ? two to three resort project reviews per monthly meeting. Strategically involved in master ? planning and land use policies that affect the resort Planning Design Review Committee (PDRC) What we do: Instrumental in Resort Strategic Action ? Planning process, Form Based Codes initiative, LaskinGateway master th planning, Dome site and 19street master plan, Convention Center area PDRC reviews zoning variance and ? encroachment requests, commercial parking lots, private and public project design, authored the Café guidelines and review all café projects Planning Design Review Committee (PDRC) We are the protectors of public open space at the ? resort. Boardwalk greenbelt, connector parks, Atlantic Ave. streetscape What we have implemented: What we have reviewed this year: What we reviewed this year……………………….. Where we are going: Where we would like to be: PDRC wishes to continue to advise on design issues for 1. allcommercial, municipal, multi-family resort area projects PDRC wishes to continue to advise on design issues for 1. allcommercial, municipal, multi-family resort area projects PDRC wishes to be considered as a fundamental step in 2. economic development projects at the resort PDRC wishes to continue to advise on design issues for 1. allcommercial, municipal, multi-family resort area projects PDRC wishes to be considered as a fundamental step in 2. economic development projects at the resort PDRC wishes to become the liaison with the Resort 3. community regarding the RSAC and Form Base Codes PDRC wishes to continue to advise on design issues for 1. allcommercial, municipal, multi-family resort area projects PDRC wishes to be considered as a fundamental step in 2. economic development projects at the resort PDRC wishes to become the liaison with the Resort 3. community regarding the RSAC and Form Base Codes PDRC wishes to continue as the “gatekeepers” for the 4. Outdoor Café Program PDRC wishes to continue to advise on design issues for 1. allcommercial, municipal, multi-family resort area projects PDRC wishes to be considered as a fundamental step in 2. economic development projects at the resort PDRC wishes to become the liaison with the Resort 3. community regarding the RSAC and Form Base Codes PDRC wishes to continue as the “gatekeepers” for the 4. Outdoor Café Program In order to be effective, we need to be kept in the loop Transportation Parking Pedestrian Committee (TPPC) Transportation Parking Pedestrian Committee (TPPC) Mission Statement The mission of the TPPC is to evaluate and provide recommendations on the operations and development of facilities and programs that improve the transportation, parking, and pedestrian systems in the resort area for visitors, residents and businesses. The TPPC will also act as a sounding board for private and public initiatives and work to achieve consensus before making recommendations to the RAC on any issues. Transportation Parking Pedestrian Committee (TPPC) Members CHAIRMAN: Preston Midgett, Jungle Golf Barbara Clark, 16th Street Civic League Bill Blue, Sunny Day Guide Brandon Ramsey, Peabody's Chuck Cayton, Rummel, Klepper& Kahl, LLP Flo McDaniel, Virginia Beach Restaurant Association George Tzavaras, Retired Joe DaBiero, VB Hotel Motel Association Mary Anne Nixon, Resort Beach Civic League Nancy Marscheider, VB Hotel Motel Association Steve LaFond, Barclay Cottage Henry Ryto, CCO Representative CITY STAFF: Mike Eason, SGA/Resort Management Rob Fries, SGA/Resort Management Amy Persons, SGA/Resort Management/Recorder Travis Campbell, SGA Office Robert Cere, HRT Keith Johnson, HRT Transportation Parking Pedestrian Committee (TPPC) Who we are: TPPC members are representative of: Resort Management Office, 3 RAC members including RAC Chair SGA Office Beach Council Rep. CVB Professional Transportation Engineer HRT Exec-director of VBHMA City Traffic Engineers Exec-director of VBRA 2nd. Precinct CCO Representative and HRT commuter Resort Beach Civic League 16th St Civic league Resort business owners Resort Publisher Residents TPPC Accomplishments2010 Provided input on Resort Area safety improvements – 1. Signalization UpgradesPedestrian Signs Provided input on Resort Area safety improvements – 1. LED Street/Parking Lot Lights Provided input on Resort Area safety improvements – 1. LED Street/Parking Lot Lights Participate in HRT Service in the 2. Resort Area Participated on LaskinRoad 3. Gateway CAC Participated Resort Area Strategic 4. Action Plan Elements Participated in VB Transit 5. Extension Study Oceanfront Enhancement Committee (OEC) Oceanfront Enhancement Committee (OEC) Mission Statement The mission of the Oceanfront Enhancement “ Committee is to propose to RAC new idea and perspectives that foster the continued ongoing, positive transformation of the resort for locals and visitors. To that end, we agree that both creating and managing first-class events, programs, and aesthetics have been and will be successful at promoting a secure, inviting, festive, economically vibrant, and inclusive atmosphere. Oceanfront Enhancement Committee (OEC) Members CHAIRMAN: James Davis, Retired Preston Midgett, Jungle Golf / RAC Michael Johnson, Shoreham Square HOA Donna Daniels, Retired Flo McDaniel, VB Restaurant Association George Kotarides, Dough Boys Mary Anne Nixon, Resort Beach Civic League Nancy Marscheider, VB Hotel Motel Association Sam Reid, VB School Board Dorothy “Dottie” Holtz, VB School Board Randy Thompson, Vista Graphics Steve LaFond, Barclay Cottage Art Webb, BCF CITY STAFF: Mike Eason, SGA/Resort Management Amy Persons, SGA/Resort Management/Recorder Sharon Prescott, Dept. of Housing & Neighborhood John Boylan, DHNP, Homeless Coordinator Margaret Sullivan-Rucka, VBCPP Oceanfront Enhancement Committee (OEC) Members Who we are: Residents 2 nd Precinct VB Restaurant Association Dept. Housing & Neighborhood Pres. VBHMA City Council CVB Resort / Beach Civic League SGA / Resort Management Business Owners Dept. of Parks & Recreation VB School Board VB Retailers. PassedIssues Addressed: 1.T he impact of late night activity on neighborhoods in close thth proximity to night entertainment from15to 26Streets. 2.Socially inappropriate behavior of youth and its negative impact on the family-friendly environment at the oceanfront. 3.The behavior of some homeless individuals whose actions th negatively impacted businesses at the 16St. Pier and on the th boardwalk near 17St. 4.Aggressive panhandling and other anti-social behaviors of certain homeless individuals that impacted the visitor experience. 5.Creating a “sense of arrival” to better prepare visitors for their fun experience at the resort. G.R.E.E.N Green Resort Eco-friendly Efficient Neighbors G.R.E.E.N. Mission Statement To foster green and sustainable initiatives in all aspects of Virginia Beach tourism and hospitality as we continue to thrive as a certified Virginia Green Destination for leisure and convention travelers. G.R.E.E.N. Members CHAIR: Laura Habr, CROC’S Nancy Perry Marscheider, VBHMA Katie Smith, Senior Sales Manager Westin Virginia Beach Town Center Preston Midgett, RAC Chair; Jungle Golf owner Jay Thompson, TFC Recycling Deborah Albero-Darata, LEED Assoc. April Strickland, VA Aquarium Karen Burns, VA Aquarium Lori Herrick, LEED AP VB Energy Mngr Jacinthe Pare, BCF Kristina Chastain, Vice President Captain George’s; VBRA Secretary Michael Johnson, President Shoreham Square 19 th st. Eileen Levandoski, Conservation Program Manager, VA Sierra Club Patrick Evans-Hylton, food editor Hampton Roads Magazine G.R.E.E.N. Members CITY STAFF John Uhrin, Beach District Councilman, Hotel Management Mike Eason, SGA/Resort Management Amy Persons, SGA/Resort Management/Recorder Courtney Dyer, VBCC Manager Kimberlee Dobbins, VBCC Sustainability Coordinator Ron Kuhlman, VBCVB Vice President Tourism Marketing & Sales Matthew Lighthart, VBPL Pam Lingle, VBCVB Communications Manager Tiffany King, VBCVB Media and Communications Coordinator VA Beach CITY PUBLIC WORKS, BEACH OPERATIONS, & LANDFILL Mark Johnson, John Barnes, James Huntington, Laurie Tatem, Steve Uperti, Mary Richmond G.R.E.E.N. Members Who we are: Restaurants & VBRA Members Hotels & VBHMA Members Virginia Beach Convention and Visitors Bureau Virginia Aquarium & Marine Science Center Recycling Company Virginia Beach Public Library Financial Planner Advertising Agency Resort Attractions Conservationists Media/Publication LEED Specialists Sustainability Coordinators Resort Neighbors G.R.E.E.N. What we do: Promote and recruit Virginia Green restaurants, hotels, • events, attractions and hospitality partners.The binding core activity is recycling. Recyclingrequest for a comprehensive year-round recycling • program in the resort. Public relations –positive publicity within hospitality • industry,the VBCC the first Gold LEED E.B. facility, certified Virginia Green partner, promote VA Aquarium’s Sensible Seafood program with restaurants G.R.E.E.N. Members What we do: Communication-educating industry and consumers about • Hospitality Sustainability Forum 2011 held at the VBCC, displaying VA Green decals Advocacy–promoting renewable energy • Projects–Recycling in the Resort; Public Swimming Pool Code – • reducing energy for hotel pools and condos; Restaurant Composting Pilot Program partnered with Virginia Aquarium and Virginia Green partners made possible through an EPA grant; Explored Rickshaw/ pedi-cab service in the resort;Go Green Challenge for all RAC committees to utilize their talents and contacts to do one green thing in their committee.All events that get city funds are required to be Virginia Green-recycling required. G.R.E.E.N. Progress In 2008, Virginia Beach’s hospitality industry became ? the first Virginia Green Destination in the Commonwealth with 30 green business partners –a Commending Resolution was presented to the Virginia Beach Green team, currently RAC G.R.E.E.N. committee Today Virginia Beach has 118 Virginia Green businesses ? including the Virginia Beach ConventionCenter Commonwealth of Virginia has 925 VA Green ? businesses. Beach Waste Audits 2010 ? Recycling Progress 2009 20082010 In 2008 we supported and urged a seasonal recycling program along the boardwalk to compliment our Virginia Green Destination status and Seasonal Boardwalk Recycling Program Diverted 25.10 tons of waste Recycling Progress In 2009, this program diverted 32.34 tons, not including materials collected thru special events 2009 20082010 In 2008 we supported and urged a seasonal recycling program along the boardwalk to compliment our Virginia Green Destination status and Seasonal Boardwalk Recycling Program Diverted 25.10 tons of waste Recycling Progress In 2009, this Dumpster program diverted Dives to 32.34 tons, not access including materials recyclable collected thru material of special events beach trash 2009 20082010 In 2008 we supported and urged a seasonal recycling program along the boardwalk to compliment our Virginia Green Destination status and Seasonal Boardwalk Recycling Program Diverted 25.10 tons of waste July 26: diverted 50% Recycling Progress by volume from 14 th– 18 th Street In 2009, this Dumpster program diverted Dives to 32.34 tons, not access including materials recyclable collected thru material of special events beach trash 2009 20082010 In 2008 we supported and urged a seasonal recycling program along the boardwalk to compliment our Virginia Green Destination status and Seasonal Boardwalk Recycling Program Diverted 25.10 tons of waste July 26: diverted 50% Recycling Progress by volume from 14 th– 18 th Street In 2009, this Dumpster Aug 30: diverted 60% program diverted Dives to by volume from 24- 32.34 tons, not access 31 st Street including materials recyclable collected thru material of special events beach trash 2009 20082010 In 2008 we supported and urged a seasonal recycling program along the boardwalk to compliment our Virginia Green Destination status and Seasonal Boardwalk Recycling Program Diverted 25.10 tons of waste July 26: diverted 50% Recycling Progress by volume from 14 th– 18 th Street In 2009, this Dumpster Aug 30: diverted 60% program diverted Dives to by volume from 24- 32.34 tons, not access 31 st Street including materials recyclable Sept: Public works collected thru material of pilot project from special events beach trash 67 th–80 th Street 2009 20082010 In 2008 we supported and urged a seasonal recycling program along the boardwalk to compliment our Virginia Green Destination status and Seasonal Boardwalk Recycling Program Diverted 25.10 tons of waste July 26: diverted 50% Recycling Progress by volume from 14 th– 18 th Street In 2009, this Dumpster Aug 30: diverted 60% program diverted Dives to by volume from 24- 32.34 tons, not access 31 st Street including materials recyclable Sept: Public works collected thru material of pilot project from special events beach trash 67 th–80 th Street 2009 20082010 In 2008 we supported In 2010, the and urged a seasonal seasonal recycling program boardwalk along the boardwalk to recycling compliment our program diverted Virginia Green 34.43 tons Destination status and Seasonal Boardwalk Recycling Program Diverted 25.10 tons of waste VOLUNTEERS WASTE AUDIT Tidewater FibreRecycling GreenlightBiodeiselCompany Naval Air Station Oceana Virginia Aquarium volunteers Virginia Beach Convention Center Virginia Beach Resort Management Public Works, City of Virginia Beach A ResortSuccess Story: Old Beach Farmers Market all-volunteer-based • th launched in Croc’s parking lot 19St. May 2008 as Virginia Green event 2010 record number of locals and visitors every • Saturday May-September with Fall and Holiday markets th 2011 marks 4season • Over 7,500 email, Facebookand twitter followers • Over 2 dozen farmers, watermen, restaurants and • vendors from our local food and water shed within a 150 mile radius of Virginia Beach Resort Communications Committee (RCC) Resort CommunicationsCommittee Mission Statement To assist the Resort Advisory Committee in building support for its strategic planning initiatives, and communicating positive economic impact of tourism to the local community. Resort CommunicationsCommittee Members Sylvia Nery-Strickland, Community Activist, US Govt. RET, Artist / Designer, Former Mediator MichaelCloud-Butler, Community Activist, Artist, Master Carpenter, Actor KayGault, Civic League (leave of absence) LuisRivera, Community Activist, Keller William Real Estate, Former Television Reporter Preston Midgett, Jungle Golf Courtney Mann, Social Media and Online Analyst at Vivre Medical, Inc. Cheriand Lance Shores, Owners of Citrus Restaurant CITY STAFF Pam Lingle, Convention and Visitors Bureau Mike Eason, SGA/Resort Management Amy Persons, SGA/Resort Management/Recorder RCC Accomplishments A link was placed on the vbgov.com home page which takes the website visitor directly to an interactive list of all Resort Area Projects . Twelve Resort Area Projects are listed on the Projects home page. Each project has its own page with the project manager contact information. The committee consulted on the Gift of Tourism project and reviewed the final presentation. InSummary: The Commission's goal shall be to support the City Council's efforts to realize its vision of Virginia Beach as a quality resort destination.