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OCTOBER 15, 2013 WORKSHOP MINUTES -1- Q,sa: eat cb o • 1y+sh`�`L�g1� OUR NW° VIRGINIA BEACH CITY COUNCIL Virginia Beach, Virginia October 15, 2013 Mayor William D. Sessoms, Jr., called to order the CITY MANAGER'S BRIEFINGS, in the City Council Conference Room, Tuesday, October 15, 2013, at 4:00 P.M. Council Members Present: Glenn R. Davis, William R "Bill"DeSteph, Robert M Dyer, Barbara M. Henley, Vice Mayor Louis R. Jones, John D. Moss, Mayor William D. Sessoms,Jr.,John E. Uhrin and James L. Wood Council Members Absent: Amelia N. Ross-Hammond— VML conference Rosemary Wilson— VML conference October 15, 2013 -2- CITY MANAGER'S BRIEFINGS ECONOMIC DEVELOPMENT SOCIAL MEDIA MARKETING 4:00P.M. Mayor Sessoms welcomed Warren Harris—Director, Economic Development. Mr. Harris expressed his appreciation to City Council for their continued support. Mr. Harris explained that consumers have a high demand for a large amount of information. To obtain that information paper is no longer preferred, consumers are no longer attracted by printed materials. Digital media is the preferred method and incorporates a number of technologies. The Economic Development Department will be utilizing d fferent technologies in order to "keep Virginia Beach out in front"and customize the message. Mr. Harris introduced Scott Hall and Steve Harrison from Economic Development to explain the marketing campaigns. An email marketing campaign will send targeted emails to specific individuals on 'regular blasts'. The total contact list is over 5,600. A web banner campaign will be deployed on news related sites. So far, it has been very successful with over 8,100 `click thrus'redirecting individuals to the Economic Development website. The website's landing page is yesvirginiabeach.com. The website will be undergoing a redesign with a launch date of November 2013. The new design will have an emphasis data, incorporating statistics about the City, and will be targeted towards the Business community. A digital iBook will be coming out January 2014 as a marketing tool for prospective businesses. Fewer site selection consultants visit potential locations, so this will allow businesses to view Virginia Beach through videos and photos on the iBook. Mayor Sessoms thanked Mr. Harris and staff for all their hard work in getting the message out that Virginia Beach is the greatest city in the world. October 15, 2013 -3- CITY MANAGER'S BRIEFINGS NEIGHBORHOOD IDENTIFICATION SIGNS 4:33 P.M. Mayor Sessoms welcomed Kay Wilson—Associate City Attorney. Ms. Wilson expressed his appreciation to City Council for their continued support. Ms. Wilson introduced a proposed City Council Policy for a Neighborhood Identification Signs Program. There are unique areas of the City that have significance and should be readily identified. These areas include, but are not limited to Northend, Seatack, Kempsville, Old Beach, and Chesapeake Beach. The Program provides the applicant with the requirement for the location, approval, installation, and maintenance of the neighborhood identification sign. The process will start in the Planning Department to ensure compliance. The next step takes place with Parks and Recreation Landscape Management for review and approval, to ensure it is maintainable. Lastly, Public Works reviews the location and the structure. Mayor Sessoms thanked Ms. Wilson for the information. October 15, 2013 -4- CITY MANAGER'S BRIEFINGS PLANNING ITEMS PENDING 4:55 P.M. Mayor Sessoms welcomed Karen Prochilo — Staff Planner. Ms. Prochilo expressed her appreciation to City Council for their continued support. Ms. Prochilo distributed a copy of today's presentation, which is attached hereto and made a part of the record. 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Tv W Q, h ' J tJ Q, 0, -c Cf n 7 m rC C 3 V E V gb ..1 C � ° .. s 3 � ° C ; ° CICO •' Z O 7 - N a C e4 ° 0 N O �O % O N cr'or 'et CI -E.- v > o a �'' V sem :-' yc i,u _ '- E Fa v r 4,C4, C ro ' E aQo n c i J /R • °Z .0 : G O V n W Q ar' a �F > V a7 d 71 w O, y iv C 3 ° h9lHhIttItI } .- CD40 \ ..• ,.. 1 A� •W ce . ,,,,, „•,, u .. ._ t .. ... „, . ... .._ -46111L' 'j • I-- r�i H 3 s t-- a n u t- ..... E a :; .1 ;� -19- ADJOURNMENT Mayor William D. Sessoms,Jr. DECLARED the City Council Meeting ADJOURNED at 5:54 P.M. r, / I Amanda Finley-Barnes, CMC ChiefDeputy City Clerk Ruth Hodges Fraser, MMC City Clerk City of Virginia Beach Virginia October 15, 2013