HomeMy WebLinkAbout051606 Citizen CommunicationCitizen Communication
City Manager’s Media and
Communications Group
May 16, 2006
Media and Communications Group
Media and Communications Group
•Public relations counsel/services for city
leadership and all departments:
–Citizen involvement/input
–Citizen communication
–Media relations
–Emergency communications
Media and Communications Group
Citizen Involvement/Input
•Public Voices on Redevelopment
Media and Communications Group
Citizen Involvement/Input
Major EventRedevelopment Reader
Media and Communications Group
Citizen Involvement/Input
Citizen BRAC Committee
Media and Communications Group
Citizen Involvement/Input
•Town Hall meetings
•Civic Fair
•Community legislative package
•Departmental programs
Media and Communications Group
Citizen Communications
•Direct Communications
–BeachMagazine
–BeachOnline
–BeachVideo Magazine
produced by VBTV
•2005 Citizen
Communication Survey:
91% of citizens who read
Beach are satisfied or very
satisfied with the magazine
Media and Communications Group
Citizen Communications
•Direct Communications
–City Page
–City Page Online
–Other newspaper
advertising
•2005 Citizen
Communication Survey:
90% of citizens who read
City Page are satisfied or
very satisfied
Media and Communications Group
Citizen Communications
•Other direct
communications
–Hot Topics on
VBgov.com
–Work with VBTV to
produce special
programs, e.g. Town
Center, Transportation
Referendum
Media and Communications Group
Citizen Communications
•Indirect Communications
–Media relations
•Provide information/facts to reporters daily
•Suggest story ideas
•Coordinate editorial board briefings
•Provide access to appropriate city spokesperson
–News releases
–News conferences/media briefings
–Communications/media relations support for
city departments
Media and Communications Group
Communicating City Issues
•BRAC
–Communications
Strategy/Plan
•Save Oceana
Campaign
–Print ads
–TV spots
•The Truth About
Encroachment
Media and Communications Group
Communicating City Issues
•BRAC –
–Mission Accomplished
•Worked with city team to develop/implement a
communications strategy for city’s compliance plan
–City Pages
–Presentations
–Video
–Web site
–Media Relations
Media and Communications Group
Communicating City Issues
•Real Estate Assessment -
Citizen Communications
–Communications Plan
•Brochure
•City Page articles
Media and Communications Group
Helping Departments Communicate
with the Public and Media
•Strategic Communications Plans
–Objectives
–Target Audiences
–Key Points
–Strategy/tactics
•Publicity/promotions
•Special event coordination
•Staff training
Media and Communications Group
Examples
•Shore Drive Safety Task Force
•Minority Business Council Expo
•Human Rights Commission
•Hurricane Katrina Relief Center
•Joint Land Use Study
•Town Center Advisory Board
•Emergency Response System
Media and Communications Group
Emergency/Crisis Communications
•Emergency/Crisis Media Operations
–Hurricanes, beach closings, terrorism, school
hostage situation, epidemics/pandemics, etc.
•Work with emergency management leadership
•Gather facts/write news releases
•Communicate with national/international news
media
•Conduct news conferences/arrange media
interviews
•Develop key points for city spokesperson
Media and Communications Group
Citizen Communication
Media and Communications Group
Questions ?
Media and Communications Group