HomeMy WebLinkAbout032007 VBDEDCity Council’s Policy Agenda 2006-2007
Economic Vitality
Goals and Objectives:
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Competitive Resort Destination for Business and Tourists
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Town Center Development
?
Growing Local Economy
Action Targets:
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Economic Diversification Plan
?
Rudee Loop and Dome Site Strategy
?
Regional Economic Development/City’s Return on Investment
?
BRAC Strategy and Actions
?
Beach Behavior Actions
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Economic Development (City) Performance Plan and Accountability
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Convention Center Project Completion and Business Development
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“Quality of Life for Economic Development”Promotion Campaign
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Town Center Phase III
“Quality of Life for Economic Development”
Promotion Campaign
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Meet City Council expectations from August 2006 Retreat
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Incorporate uniqueness of Virginia Beach Quality of Life
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Retain emphasis on business relocation priorities
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Develop state of the art economic development website
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Capture extensive accolades
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Take advantage of marketing firm contract RFP
2006 Survey of Economic Developers
•“In the past five or six years, the dynamics of the
site selection industry have changed more than
the previous 40 years combined. What’s driving
such change? Simply put, the availability of
information through the Internet…The site
selection consultant uses the information from a
community's website and other online sources. If
a community does not have a website, the
website cannot easily be found or it doesn’t have
the right type of information, the consultant
moves on to other communities that have the
information he or she needs.”
FY 2006-2007
Virginia Beach Department of Development
Marketing Plan Overview
2006 Accomplishments
VBDED’sassisted activity:
33 new business relocations
•
925 new jobs
•
36 business expansions
•
282 new jobs and 802 retained jobs
•
$147 million in capital investment
•
= a 64.5% increase over 2005
Who is our audience?
Site selection consultants
•
Real estate advisors
•
CEO’s of target industries
•
Regional managers of corporate
•
headquarters
VBDED’sFocus
50+ employees
•
Target industries
•
Plus growth sectors
•
for diversification
Virginia Beach’s Brand Essence
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ECONOM C DEVELOPMENT
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Most Effective Techniques
(Ok Rating 4 or 5 on a 5-point scale)
· Planned Visits to Corporate Executives
· Internet/Website
· Public Relations/Publicly
· Hosting Special Events
· Trade Shows
· Direct Mail
· Advertising
· Telemarketing/Cold Calls
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Month Event Target Location
July HREDA/VEDP – Red Carpet All Hampton Roads
July HREDA HDQRTS Chicago, IL
August Black Expo 2006 All Hampton Roads
August DED All NJ & NY
September ComDef 2006 DoD & SF Washington, DC
September VEDA 2006 All Virginia Beach, VA
September COVITS 2006 IT Roanoke, VA
September IEDC All New York, NY
October Black Expo All Jacksonville, FL
October SEDC/CONEX/FEMO All Orlando, FL
November CoreNet FIRE Orlando, FL
November HREDA Consultants & Forbes Event All New York, NY
December HREDA/VEDP Holiday Lunch & VBDA All Richmond, VA
December Chamber Econ. Dev. Conference All Richmond, VA
January CES CH&S/IT Las Vegas, NV
February West DoD 2007 DoD&SF San Diego, CA
March VEDA All Williamsburg, VA
March FOSE 2007 CH&S/IT Washington, DC
March HREDA Consultants HDQRTS NY & NJ
March TechNet 2007 DoD&SF Tampa, FL
March IAMC CNSLTNTS Jacksonville, FL
April Sea Air Space 2007 DoD&SF Washington, DC
April HREDA Consultants HDQRTS Chicago, IL
May BIO 2007 BIO/MED Boston, MA
May TechNet 2007 DoD&SF Washington, DC
May ICSC RETAIL Las Vegas, NV
May HREDA Marketing HDQRTS NY & NJ
May Black Expo All Columbia, SC
May Black Enterprise All Orlando, FL
June HREDA/Manufacturing 2007 HPM New York, NY
City Council's Policy Agenda 2006-2007
i i Ii
Goals and Objectives:
Competitive Resort Destination for Business and Tourists
Town Center Development
Growing Local Economy
Action Targets:
nomic Diversification Plan
Rudee Loop and Dome Site Strategy
Regional Economic Development/City's Return on Investment
BRAC Strategy and Actions
Beach Behavior Actions
Economic Development (City) Performance Plan and Accountability
Convention Center Project Completion and Business Development
"Quality of Life for Economic Development" Promotion Campaig
Town Center Phase III
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