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Home My WebLink About101408 Resort Area Strategic AcVirginia Beach Resort Area STRATEGIC ACTION PLAN October 2008 ERA Kimley-Horn HCD S T A K E H O L D E R I N P U T •Think holistically about the Oceanfront •Retain local identity •Change the pattern of development •Increase residents –key to year round viability •Bring focus to open space beyond the beach (inlets, lakes, marina) •Increase the depth of the market –hotel, retail, residential, entertainment I N I T I A L C O N C E P T S CONNECTIONSOPEN SPACE PLACEMAKING DEVELOPMENT OPPORTUNITIES F E B R U A R Y C H A R R E T T E NORTH BEACH •Open space connectionsto the beach •Laskin is the ORA’sbest location for a concentration of high-end retail •Development and trafficpatterns should be sensitive to needs of adjacent neighborhoods CENTRAL BEACH •Bring the LRTalignment through Colony •Linear park to connect the Convention Center to the Dome Site •Mixed-useentertainment district, with the Dome as an indoor activity counterpart to the beach SOUTH BEACH •Boardwalkconnection is a priority •Beach/Boardwalk needs to remain publicas private development moves forward •Open space should emphasize views to beach and marina D E V E L O P M E N T S T R A T E G I E S •Create great districts with distinctive identities •Improve transit and pedestrian connections between destinations •Create a transition from the resort area to the neighborhoods •Enhance visual access to the Oceanfront •Grow residential •Provide additional higher-quality hotels •Concentrate retail •Cluster office uses near Convention Center and Birdneck •Continue to focus on achieving a "Year- Round Resort" RESORT AREA Master Plan Net New Development at Master Plan Buildout(2007-2030) DEVELOPMENTBASISTOTAL Single-Familyunits648 Multi-Familyunits2,870 Residential Totalunits3,518 Hotelrooms2,100 Retailsq. ft.725,000 Officesq. ft.505,000 RESORT AREA Program TRAFFIC IMPACTS •Non-vehicular modes of traffic will grow •Multi-modal accommodations will increase •Typical sections and right-of-way will expand Travel lanes may narrow •Wider sidewalks, bicycle accommodations, transit corridors & facilities PEDESTRIAN ORIENTED STREETS Atlantic Avenue •Maintain existing roadway and right-of-way width 19th Street •Narrows to 3 lanes including transit 31Street st •More pedestrian-friendly street thru utilization of 30/32streets as vehicular routes thnd VEHICULAR PRIORITY STREETS Pacific Avenue •Add left turn lanes, right-of-way width will expand 17Street th •Add left turn lanes, right-of-way width will expand 30/32Streets stnd •Merge with 31Street at western end st RESORT PLAN Transportation Network ARCTIC AVENUE •Primary north-south bike way for commuters and locals OCEANFRONT BIKEWAY •Primary north-south bikeway for tourists and locals ATLANTIC / PACIFIC •Shared bike-trolley lanes NORFOLK AVENUE •Short term: shared bike / multi-use trail •Longterm: shared on street bike/travel lane 17STREET TH •Shared on street bike/travel lane RESORT AREA Bike Routes LIGHT RAIL TRANSIT LINK •Connects Norfolk to Town Center and Oceanfront •Stations at Convention Center and Dome Site •Adjacent development benefits from transit service TROLLEY •Primary north / south connector along Atlantic / Pacific •Two way on Atlantic south of 25 th •One way loop on Atlantic / Pacific north of 25 th WATER TAXI / SHUTTLE •Link to Aquarium Light Rail Transit Trolley Water taxi To Aquarium RESORT AREA Transit DISTRICT PARKING •Centralized and shared parking alleviates growing traffic demand •Reduces surface parking •Concentrates traffic flow, maximizes traffic management • RESORT AREA District Parking Districts and Connecting Corridors th 19/ Central Beach Laskin Gateway Marina District Pacific Avenue Atlantic Avenue RESORT AREA Central Beach District RESORT AREA Central Beach District Birdseye existing RESORT AREA Central Beach District Birdseye proposed RESORT AREA Central Beach District 19 th Street existing RESORT AREA Central Beach District 19 th Street proposed RESORT AREA Central Beach District 19 th Street proposed section RESORT AREA Central Beach District 17 th Street existing RESORT AREA Central Beach District 17 th Street proposed section RESORT AREA Laskin Gateway RESORT AREA Laskin Gateway Birdseyeexisting RESORT AREA Laskin Gateway Birdseyeproposed RESORT AREA Laskin Gateway 31 st Streetexisting RESORT AREA Laskin Gateway 31 st Streetproposed RESORT AREA Laskin Gateway 31 st Streetproposed section RESORT AREA Marina District RESORT AREA Marina District Birdseyeexisting RESORT AREA Marina District Birdseyeproposed RESORT AREA Marina District Boardwalkexisting RESORT AREA Marina District Boardwalkproposed RESORT AREA Marina District Boardwalk proposed section A T L A N T I C A V E P A C I F I C A V E RESORT AREA Connecting Street Corridors Pacific RESORT AREA Oceanfront Corridor Birdseye existing RESORT AREA Oceanfront Corridor Birdseye proposed RESORT AREA Oceanfront Corridor Pacific Avenueexisting RESORT AREA Oceanfront Corridor Pacific Avenueproposed / RESORT AREA Oceanfront Corridor Pacific Avenueproposed RESORT AREA Oceanfront Corridor Birdseye proposed RESORT AREA Oceanfront Corridor Atlantic Avenueexisting RESORT AREA Oceanfront Corridor Atlantic Avenueproposed RESORT AREA Oceanfront Corridor Atlantic Avenueproposed section (60' row) RESORT AREA Implementation Strategy TOP 8 PRIORITIES 1.Develop Dome Site as major entertainment venue 2.Build the Convention Center Hotel 3.Complete the Laskin Gateway street project ACTION PLAN Near Term Economic Development Recommendations TOP 8 PRIORITIES 4.Conduct EIS for Light Rail extension from Norfolk to Oceanfront (Dome Site) 5.Design and build (in phases) Rudee Walk b/t Rudee Loop and Mediterranean along Winston Salem Avenue. th 6.Streetscape improvements for 19Street and Central Beach area •Determine ROW/property impacts •Establish roadway/sidewalk widths •Provide transit between Convention Center th and Oceanfront using 19Street corridor ACTION PLAN Near Term Infrastructure Recommendations TOP 8 PRIORITIES 7.Form a management entity •Evaluate TIF District and/or SSD for Central th Beach District (19Street) and Laskin st Gateway District (31Street) •Facilitate land assembly •Develop a retail tenant strategy •Developer solicitation •Create Resort Area Parking Authority Examples: •3CDC •River City Company •Downtown Council ACTION PLAN Near Term Administrative / Policy Recommendations CINCINNATI CENTER CITY DEVELOPMENT CORPORATION •Formed in 2003 to focus attention on strategic real estate developments in three downtown areas, including the riverfront •Coordinates efforts with City of Cincinnati Economic Development Department and Port Authority •Operating funds provided by business community, foundations, and funding vehicles (tax-credit advantaged New Market Fund, Cincinnati Equity Fund) •Tasks include: –Identifying priority projects –Packaging deals between city and private developers –Overseeing implementation ACTION PLAN Near Term Management Entity Examples RIVERCITY COMPANY | CHATTANOOGA, TENNESSEE •Created in 1986 to spur investment in the downtown and riverfront areas •Coordinates efforts with the City and County governments, the Regional Planning Agency, and the Planning and Design Studio, a public- private partnership •Funded privately (through substantial foundation support) with board representation from public and private sectors •Tasks include: –Purchasing key properties –Creating public spaces –Managing the 21st Century Waterfront Plan –Enabling public process in planning –Promoting housing, restaurants and retail in the downtown ACTION PLAN Near Term Management Entity Examples DOWNTOWN COUNCIL, KANSAS CITY •Funded and executed through the Community Improvement District •Tasks include: –Beyond basic "clean and safe" –Unified staffing and management structure –Retention and recruitment program for office and retailers –Special events and marketing –Research and data collection –Coordinating with the parking authority ACTION PLAN Near Term Management Entity Examples TOP 8 PRIORITIES 8.Develop zoning revisions for Resort Area -RT •Develop form-based code (Laskin, Central Beach, Marina districts) Laskin –Revise allowable uses –Consistent set backs –Adjust parking requirements –Enforce design guidelines •Zoning bonuses in target locations for Central meeting community goals (such as view Dallas Beach corridor incentives along Oceanfront) •Developer's roundtable on zoning changes •Coordination with Navy on AICUZ related policy Marina District ACTION PLAN Near Term Administrative / Policy Recommendations MID TERM •Detailed transit study for LRT •Incentives and zoning regulations to enable transition of older hotels along Oceanfront •Inter-connectivity of pedestrian, bicycle, transit, and water transportation study •Target office and mixed use near Convention th Center and Birdneck and 17Street •Traffic and parking management plan –Traffic study focused on 19th Street and Central Beach area –Based on parking supply and demand analysis, create district parking and parking associated with retail to attract locals ACTION PLAN Mid Term LONG TERM •Oceanfront Housing Fund for workforce (year round) housing •Marketing strategy with VA Aquarium/ water taxi •Set aside key property for open space •Rudee Loop Plan ACTION PLAN Long Term OCEANFRONT MASTER PLAN