HomeMy WebLinkAbout08172010 HAMPTON ROADS PARTNERSHIP~11 ~1~
~~~~ ~~~~
~~t~~t~~~:
Building a
regionat
community af
eommunities
The Partnership is the only public-private organization in the region
convening community leaders to facilitate collaboration, promote
geopolitical interdependence, and focus on key issues and actions
directly related to enhancing our competitiveness in the global
economy for a better quality of life for all citizens.
Hampton Roads is unlike any other region of the United States and,
yes, the world. While most regions have a center city, or perhaps two
cities or even tri-cities, there is no other region that can boast having
SEVEN diverse, distinct and large core, interdependent cities, like
Hampton Roads. TEN, when including the outer cities of Franklin,
Poquoson and Williamsburg. We're finally learning that this is a
competitive advantage.
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11.5. Dept. of ~Commerce's Economic ~evelaptn ~ ~t ~~
~ (;omprehensive Economic Development Strategy (C~
~;s
• A region-wide economic development strategy based on the
collective assets created with the input of business, academia,
nonprofits, government, military and citizens;
~ • A five-year roadmap of objectives, strategies and actions to cultivate
our region to be the place where people want to be;
• An action plan to guide state and local governments in decision-
'~% making toward common, regionally viable goals and objectives, and
measures our progress: better, high-payingjobs, educated workforce,
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~~- increased per capita income, enhanced entrepreneurial support; and
• A transformational process to propel our region into the dynamic
future that we collectively envision, one that benefits all of our
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This is a process, known as Comprehensive Economic Development
Strategy (CEDS), mandated by the federal government's Economic
Developr~lent Administration required for our localities to request
funding t~~rough economic development grants.
It develo~~ed into much more: a blueprint to transform the region into
a collecti`~e, interdependent vision for our future, positioning Hampton
Roads to be more competitive, not with each other, but within the
global economy.
2
How did the process r~~~~?
• Used available research from the Hampton Roads Planning District
Commission, Old Dominion University's Economic Forecasting Project
and others for SWOT Analysis;
• Studied three current drivers of our regional economy:
o Federal/Military
o Port/Maritime
o Tourism/Arts & Culture
• Added Opportunities to capture emerging areas for expansion and
strengthening of our economy; and
• Leveraged resources, including the business community, regional
organizations and interested citizens to address strengths and
weaknesses in their respective areas and develop plans to address
those and our opportunities.
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Strategy Committee - encompassing elected officials, community
leaders, military installations and federal labs, small and large business
interests, universities, nonprofits, and citizen and community groups -
an oversight group was formed to guide the effort with the Hampton
Roads Partnership providing coordination and support and the
Hampton Roads Planning District Commission providing assistance
and economic analysis.
Sub-committees - representing each of the three current drivers of our
regional economy, FederaUMilitary, Port/Maritime, Tourism/Arts &
Culture, as well as Opportunities, to capture emerging areas for
expansion and strengthening of our economy, sub-committees held
regular meetings to address strengths and weaknesses in their
respective areas and develop plans to address those.
3
I~RC)C~I~I ~~C:~7~
Big demographic, economic and environmental forces
r~~write the rules that drive prosperity.
These forces assign enormous value to a relatively
small number of assets:
~ Innovation - new products, processes and business models
~ Human Capital - education and skills that further innovation
6~ Infrastructure - transportation, telecommunications, energy distribution
~ Quality Places - special mix of distinctive communities
VVhere these assets come together, rewards are enjoyed by those regions.
~~ C)ne year, 150 parricipants and nearly 500 commenters later,
o~ur issues aligned exactiy with Brookings. ~~ ~~~~ ~~~~ ~~~ ~
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Nearly 1 year and 150 participants later in the planning process and we
found tha1; our regional issues aligned exactly with Brookings.
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Results: ~r~r~ ~h~ E~~cuti~e ~urnr~ar~r
A. Regional Summary- Why We Need This Plan ...............................
B. Sponsorship-Who Facilitates the Process ...................................
C. Approach-How We Get Where We Need to Be ... ... ..................... ..
D. Themes-Broad Issues Emerged ................................................
E. Goal-What Will We Become ...................................................
F. Implementation-Why This Plan Will Work ..................... ............
G. Performance Measures-How We Measure Progress ... . .............
H. Public Participation-How We Engage Citizens .............................
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Visit the website, http://VisionHamptonRoads.com to download the
executive summary for the 30,000 ft level view.
Or, for a full picture of the plan, download the complete document,
including the addenda: a Public Responsiveness Summary, planning
Meeting Notes and Proj ect Prioritization.
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A few hig;hlights from the Public Comment Period:
The three best things about living in Hampton Roads were,
overwhel~ningly, Scenic Beauty, Recreation, Arts & Culture
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"We are not taking advantage
of the potential we have in
Hampton Roads as a region."
Hampton Roads has an "identity" crisis.
' ~.* ",Adding~ jc~~~ is g~eat~ but i,~
~._~ ~'~-~' na c~ne wr~rn~~ ta~ li~e here,
it tr~~r~'~ rr-at~er he~~r rrrart~r
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T4r jQbs t~he~e are."
Regional awareness and our "identity crisis" was underscored.
Citizens understand our region's potential.
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The three greatest challenges were (and not unlike, I'm sure, other
regions oi'the U.S.):
Transportation and Job opportunities predominant; Education, a not so
distant 3rd
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,• ~i~i~~-~~ ~ t~AL
With proper foresight, continuous planning and
dynamic economic development, Hampton Roads
will be recognized internationallv ~
as a region fueled by
Innovation, Intellectual and Human Capitaf,
Infrastructure and a Sense of Place.
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So the overall goal became....
Public comment added "internationally" which helps define WHAT we
want to define: WHO and WHAT is Hampton Roads
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Ta,~ "I~isi~r~'~ C,~~.~E~T~~ES
1. Hampton Roads will be recognized as a region for Centers
of Excellence fueled by a CultuC~ Qf ik1t1E?~~tian drld
e~onQmi~ o~apQrtunitieS. (53.9%)
2. Hampton Roads wiil be the pCEt111~C EaSt CQaSt paPt.
(53.7%)
3. Hampton Roads will be the ~remier' ~~a~'-CCttlnd
deStin~ti~rt of distinction and appeal to travelers while
significantly increasing quality of life for residents by
leveraging the variety of attractions, arts and culture,
venues and performances and recreationa) opportunities
that exist in the region. (50.0%)
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INNOVA:CION - INFRASTRUCTURE define who we are; getting
back to that culture of Innovation is key. We showed it through the
centuries lhere from the first landing by English settlers in 1607 to
advancin~; space exploration to retail development and tourism, from
transporta.tion infrastructure to academic research.
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1. Achieve an adequate transportation system to
enhance regional mobility, facilitate ease of travel from
outside the state and allow for full participation in the
diversity of the Hampton Roads tourism and arts and
culture experience upon arrival. (73.5%)
2. Hampton Roads will be a region of excellence for clusters
of cutting edge ~~Chl1~-1Q~y-taased k~usiness
~nnavatic~n a~d ~ducatic~n. (60.2%)
3. Maintain the R~c'~C'~ as a~t ~CQt1t'l~11"~CC e~t~(C1e for the
Hampton Roads region, the Commonwealth of Virginia
and the Nation. (55.7%)
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Transportation # 1 by far, followed by innovation and education
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~~t~ o€ ~~e T'~~ "1f~siv~-~~ ~4~Tl~N~
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Besides Transportation, Innovation & Education:
Continue to enhance the current culture and movement
that reinforces relationships with Hamp~tc~t1 RQads
cort~rnur~~ties and arganizatic~~s in tMe region
tU ~t0~k tog~tMer on mutual goals.
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TRANSP~ORTATION - INNOVATION/EDUCATION -
REGIONALISM/REGIONAL AWARENESS
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~R~t)I~ITl~,~~'I~N ~ A~i~nr~e~t is ~e~
STRATEGIC PROJECTS, PROGRAMS AND ACTIVITIES:
Job #1: Vision Strategy Committee, in tandem with the Hampton
Roads Partnership and the Hampton Roads Planning District
Commission, will work to support and facilitate this alignment of
organizational missions and strategies with the objectives and
strategies of Vsion Hampton Roads.
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The success of this Vision and this region hinges on alignment.
Without alignment to achieve these common goals and objectives, this
becomes just another plan. The Partnership is urging its members,
Members of the Planning District Commission and every organization
and citizen in Hampton Roads to join their boats to the region's
flotilla, fleet or battle group. We' 11 be much more competitive in the
global marketplace when we all are pulling in the same direction.
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This grap:hic shows the complex inter-relationship between all the
working c-omponents of Vision. This is not just a Hampton Roads
Partnership plan. The alignment of many other interdependent regional
organizati.ons is the lubricant needed to keep this engine, this Vsion,
running s~moothly and moving Hampton Roads forward.
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The GEARS graphic drives home how this engine must work with various action-
specific Task Forces:
• Infrastructure is led by the Hampton Roads Transportation Planning Organization.
• Innovation captures many of the recommendations of the Opportunities Sub-
Committee including a focus on entrepreneurship and is led by the transformation of the
Hampton Roads Research Partnership.
• Intellectual and Human Capital is led by the region's Workforce Development Groups.
• Sense of Place, with strong interest in building the creative class, place-based
economic development, and defining the region's identity, is led by WHRO and the
Hampton Roads Center for Civic Engagement.
• Federal is led by the Hampton Roads Military & Federal Facilities Alliance.
• Port & Maritime is co-led by the Virginia Port Authority, Virginia Maritime
Association and Virginia Ship Repair Association.
• Tourism/Arts & Culture is co-led by the Southeastern Virginia Tourism Alliance and
the Virginia Arts Festival.
• Opportunities is co-led by Hampton Roads Partnership and the Hampton Roads
Economic Development Alliance.
•A ninth driver (or gear if you wil~ to keep this regional engine running developed as
well: a category labeled Public / Government Awareness & Policy, intended for
Hampton Roads to speak from one agenda, with one voice.
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Visioa Hampton Roads
Eco~ronuc Pedormance Measures: 2010 DASNBOARD
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Performatice matters, too. Vision has initial performance measures
attached t~~ it, monitored by the annual Vision Dashboard. Initially
these measures were:
1. Busin~ess Start-ups;
2. Employment Growth;
3. ModE;ling & Simulation;
4. Net l~~Iigration;
5. Perso~nal Income;
6. Port % Maritime;
7. Pove~rty;
8. Rese~~rch & Technology;
9. Unemployment; and
10. Worlcforce Quality.
Added PUiblic Transit and Traffic Congestion based on public
comment.,
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2009 Per Capita Personal Income
. . .... .
$39,674 $43,742 est. $39,560 est.
2008 $39,364 $44,075 $40,166
2007 $39,659 $44,815 $40,904
2006 $38,849 $44,072 $40,260
2005 $37,649 $42,875 $39,052
Source: U.S. Dept. of Commerce, Bureau of Economic Analysis (BEA)
Released 8-9-10
Hampton Roads saw the highest increase among the nation's largest
metros in 2009.
Personal income rose 1.2% in 2009 when other large metros dropped
2.3 % on average.
DC metro personal income rose 1.1 %.
Richmond saw total personal income drop 1.6%.
Per capita income is NOW just over 100% of the nation's per capita
income levels
Personal income is now back to (and slightly exceeding) pre-Great
Recession levels.
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Gross Regional Product
° 2009 ' ~~ ,
76.84 :t rtie ~~~
62.55 i a u
-0:3% '
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~ 2008 76.93 63.01 1.7%
2007 ' 74.14 61.96 2.6%
2006 7039 6038 23%
= 2005~ ~' ~ 66.67 ~~~ 59.00 2.8%~~~ ~ ~
2
~y 2004 62.80 5737 3J%
~ 2003 ~~~~~
58.$9 ~ ~
55.34 ~
~ 5.2%
~ 2002 54.83 52.63 5.3% _
2001 ` 51.16 ' 49.96 3.3%
' 2000 4836 4836 2.4%
~ 1999 ~~ -~46.22 ~ ~ ~ ~ 47.22 ~ ~ ~ 3.5% ~ ~ ;
~ 1998 44.04 45.65 1.9%
; ~'1997 ~~~~~42J2 44.78 ~ 3.1% ~'
' 1996
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rsity ~orecesting Project using 2.8%
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And, through the collaborative efforts of the Partnership and many other regional
organization~s, we've moved the needle forward on measures such as Gross Regional
Product. In ;?000, the Hampton Roads economy did rather well, at least compared to the
previous fe~v years. The region's economy grew by 4.1 %, which was its largest regional
economic g~~owth rate since 1987.
The region':; GRP (Gross Regional Product) increased another 3.7 % in 2004, marking
five consecutive years when our region's economy has grown more rapidly than the
U.S. economy.
In 2007, GRP grew another 2.6% despite the closure of the Ford plant in Norfolk (2,000
jobs lost). The net manufacturing job loss was only 1,000, though, indicating that
growth in ot:her sectors (shipbuilding and repair) canceled out half of the job impact of
the Ford closure. Overall, job growth lagged economic growth.
Unti12009, Hampton Roads has not experienced a year of actual negative growth, or
recession, since 1975.... Nearly 35 years with an average economic growth rate of
3.4%.
~8
The Old Dominion University Economic Forecasting Project estimates
that the sum of both direct and indirect effects of this spending
accounts for roughly 45%of gross economic activity in Hampton
Roads. This makes defense spending in the region a nice umbrella to
keep us dry during the recessionary rain. Of course, there is no
guarantee that defense spending in the region will continue to rise.
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:!009 Net
.. ~...
(7,185) '` Migration
.
39,166
3,518
6,166
;!008 (14,947) 24,768 7,109 2,624
':!007 (14,711) 20,156 13,113' S729
:!006 (96) 35,901 23,115 5,242
:!005 ' (4,4$1) 50,938 19,497 2,030
:!004 7,995 52,110 22,905 3,753
Source: U.S. Census Bureau
Goal: Irriprove the flow of people moving into the region, and
remainin~; here, as an indicator of a strong region, both economically
and socially. (Shown as annual net change in population)
Performance: WORSENING
Highlight: Hampton Roads MSA has experienced the lowest
population growth in Virginia since 2000.
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~`~°~~~~~u;~r. r~.mm~.~.ci:: Per~forms
Economy fiducation
Viston Hampton Roads
GwL•wcth~~proaerfaraai9fit; ~~
onGn~our~ planninq. antl dynnmk
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aamDtCn Roa.ds is a~cibranC re~ion for Oeop(e [fl live, ~nork, aitd ti~sit. ReoD~z
in the region are unified by a common desire ta improre their quaiiky af iife
throuqh ever-~reater ecortamic cpporiuniti=_s and an outstz~d~ng
Q[iVifpSilitC>.ItC.
Hampton Roads Aertorms tracks n~~e praqress and provides insighY into thase
asoects Qt iife that xiii ensure the re4aon's compe[itrve position in Che global
ecanamy. See ho;m Ch~ regfa7 is 4o ng o>eratl o:i che Harnoton Roads
Scorecard, knd exptore iha 7 quaf~ry ~i-life cata~ories ab4ve {E:cnor:y,
educaC(nn, eCC.) ta s~A how Hamptan Roads c~mpares Lo othzr rFgions af
Virf~inEa anc! z4 metropoEita~~ areas nutside the State-
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Nox de yM1+~ (mpiemen[ s raadmap to di=ersify ar,d stren~then a regior,"s
ecvnamy? '~Ftith new thinking, irn~o°.akr~e u~anning and creative minds.
- ' - - ch,cn Na.~o.vt Rodd>, thp pro ~uY of r.?ar.V onF yFar of ~rrco7ving more khai~
i59 c4e.~m~nity v,luriaars in ihe pianning and 500 catizens in a G~blic ;urvey,
~~~~f~j~~~/~^~ +s [he final Cnmprehensi.re Ec ~om!c CzreloGment Strat gy {CECS; dccumenC.
'1 I~M i~ ~~vll ser~e as tt guide fac eg ~nai ~oais arzd oGjecti e zntl aid bca!
~ go emmencs m dedscrt-mak nq rA2ntifyin9 inve~tment pnauties and funding
rT %~~~`~"f so~r _s learn ~vo~e about V bron Hamnton Roirds,
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These measures can be monitored in real time on the region's website:
http://HamptonRoadsPerforms.or~ Hampton Roads Performs is the
first regional version of the Commonwealth's award-winning data-
based Virginia Performs, which has helped Virginia earn a strong
reputation as a great place to live, get an education, work and raise a
family.
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Thinl~ Glc~bral~~, ~trate~ize Regior~all~, ~ct LQeatl}~
Visit ht~t ~.//VisionHamptonRoads.com to learn more. Our region's
representative from the federal EDA shared with us that Vision
Hampton Roads is considered a model of how this process is best
accompli ,hed. For EDA officials around the country who need advice
to develo~~ their own strategy, his office is pointing to Vision Hampton
Roads as "how to do it right."
22
In a global economy...
"the only way to retain talent is to ofFer a
placethat provides emotional attachment."
A few observations on "Placemaking" from the International
Economic Development Council's Journal which reinforces the work
of Vision Hampton Roads.
23
~... are being based more and more on the
qualit~ of a~lace. Talented people and
businesses crave urban areas with vitality
and distinctive cities and neighborhoods.
24
^ Authentic and memorable
experiences tied to the
unique local history,
environment, and culture
of a particular place.
^ Physical settings, events,
and image contribute to
enhancing the experience
of a place, reinforced by
street design, open spaces,
and buildings.
~~. ~~~~~
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,.. is based on the premisethat a local
economy must be developed as an
appropriate response to the opportunities
and limitations of that particular place.
N~~~~op~S
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"Place-based economy builds on local assets
and cultivates entrepreneurial leadership by
focusing on the community's `triple bottom
line' of economic, environmental, and social
returns on investment."
Judy Francis, North Carolina Department of
Environment and Natural Resources
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~~ Is rooted in building srnart growrth on unique
features of history, culture, and ecology;
~~ Focuses on a resto-rative ecQno-~n~ that is
locally driven; and
~~ Capitalizes on a green e~anc~m~.
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... starts by adopting a shared
I~isier-, implemented by
adopting a culture that
removes barriers and
provides incentives to
attracting investment.
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CONTACT:
E. Dana Dickens, III
Hampton Roads Partnership
President & CEO
DDickensC~HRP.or~
(757) 625-4696
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