HomeMy WebLinkAboutII. A. SHAMROCK MARATHON ECONOMIC IMPACT STUDYPRODUCING WORLDCLASS RACES
WITH A HOMETOWN FEEL
City Council Meeting June 11, 2024
Amy Frostick, Owner – J&A Racing
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MEET THE TEAM
Jerry & Amy Frostick
Owners | Race Directors
JERRY AND AMY ARE PASSIONATE ABOUT
HELPING PEOPLE ENJOY HEALTHY LIFESTYLES
THROUGH THE SPORT OF RUNNING. WHETHER
IT IS A COMMUNITY 5K OR AN INTERNATIONALLY
KNOWN MARATHON WEEKEND, THEY STAY
TRUE TO THEIR MANTRA- LIVE, LOVE, RUN!
FOR OVER 20 YEARS, J&A RACING HAS BEEN A
PILLAR IN THE RUNNING INDUSTRY. FOUNDED
IN 2003, THEIR PORTFOLIO HAS GROWN FROM
HOSTING ONE 3,000 PERSON SHAMROCK RACE
WEEKEND, TO NOW HOSTING 9 EVENTS
THROUGHOUT THE YEAR, AND WELCOMING
50,000+ PARTICIPANTS TO COASTAL VIRGINIA
ANNUALLY.
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MISSION
WITH A MISSION TO PROMOTE AND SUPPORT A HEALTHY
LIFESTYLE THROUGH THE SPORT OF RUNNING, J&A RACING
PRODUCES RUNNING EVENTS THAT WE WANT TO RUN.
J&A RACING IS MORE THAN JUST RACE DAY.
IT’S A COLLECTION OF MOMENTS THAT CREATE LIFE
CHANGING EXPERIENCES:
RUNNING & COMMUNITY;
RUNNING & CELEBRATING;
RUNNING & ACCOMPLISHMENT.
WITH J&A RACING, YOUR POSSIBILITIES ARE ENDLESS.
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J&A RACING PORTFOLIO OF EVENTS
VIRGINIA BEACH
NORFOLK
HAMPTON
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VIRGINIA BEACH EVENTS BY THE NUMBERS
34,842 REGISTRANTS
21,954 REGISTRANTS
5,139 REGISTRANTS
3,789 REGISTRANTS
3,644 REGISTRANTS
316 REGISTRANTS
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YUENGLING SHAMROCK MARATHON WEEKEND
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2024 YUENGLING SHAMROCK MARATHON WEEKEND
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2024 YUENGLING SHAMROCK MARATHON WEEKEND
160,186 MILES RUN IN VIRGINIA BEACH 1,500+ COMMUNITY VOLUNTEERS
ALL 50 STATES REPRESENTED 262 KEGS OF YUENGLING ENJOYED
16 COUNTRIES REPRESENTED 16,000 UNCRUSTABLES CONSUMED
OLDSET PARTICIPANT- 89
YOUNGEST PARTICIPANT- 9 MONTHS
1 MARRIAGE PROPOSAL
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2024 YUENGLING SHAMROCK MARATHON WEEKEND
13,381 COASTAL VIRGINIANS 9,021 OUT OF AREA
54% FEMALE PARTICIPANTS 46% MALE PARTICIPANTS
Top 10 STATES
1.VIRGINIA
2.NORTH CAROLINA
3.MARYLAND
4.PENNSYLVANIA
5.NEW YORK
6.NEW JERSEY
7.FLORIDA
8.WASHINGTON D.C.
9.OHIO
10.TEXAS
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2024 YUENGLING SHAMROCK MARATHON WEEKEND
$22,163,033
TOTAL ECONOMIC IMPACT
$13,106,465 DIRECT SPENDING
$9,056,568 INDIRECT SPENDING
$819,364 TAXES AND FEES GENERATED
14,729 HOTEL ROOM NIGHTS
PREPARED BY SCOTT MINTO, MBA | DIRECTOR, SPORTS MBA PROGRAM @ SAN DIEGO STATE UNIVERSITY
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2024 YUENGLING SHAMROCK MARATHON WEEKEND
$75,000
COMMUNITY & NONPROFIT IMPACT
$8,500 DONATED TO TEAM RWB
$7,700 DONATED TO OPERATION SMILE
820 STUDENTS RECEIVED
SCHOLARSHIPS THROUGH STARTING
STRIDES
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STARTING STRIDES PROGRAM
$42,500
IN SCHOLARSHIPS GENERATED
FOR LOCAL ELEMENTARY
SCHOOLS
12 VIRGINIA BEACH ELEMENTARY
SCHOOLS (17 SCHOOLS TOTAL)
820 NEW PAIRS OF RUNNING SHOES
17 LOCAL BUSINESS PARTNERS
UNLIMITED SMILES
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YUENGLING SHAMROCK MARATHON WEEKEND
HOW CAN WE CONTINUE TO
PRODUCE WORLDCLASS RACES
WITH A HOMETOWN FEEL?
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RUNNING INDUSTRY INSIGHTS - PARTICIPANT EXPERIENCE
THINGS PEOPLE CONSIDER WHEN
SELECTING THEIR NEXT RACE:
COST
RUNNER SWAG
LOCATION
COURSE
RUNNER EXPERIENCE
REPUTATION
TIME OF YEAR
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RUNNING INDUSTRY INSIGHTS - MARKET COMPETITION
NEW YORK CITY- HALF MARATHON
27,813 FINISHERS IN 2024 | MARCH 16, 2025
ROCK’N’ROLL DC- HALF MARATHON & 5K
15,648 FINISHERS IN 2024 | MARCH 15, 2025
MYRTLE BEACH- MARATHON, HALF MARATHON & 5K
5307 FINISHERS IN 2024 | MARCH 1, 2025
WILMINGTON - MARATHON, HALF MARATHON, 5K & MILE
3292 FINISHERS IN 2024 | FEBRUARY 22, 2025
RICHMOND RIVER CITY - HALF MARATHON & 5K
2155 FINISHERS IN 2024 | MARCH 8, 2025
NEWPORT NEWS ONE CITY - MARATHON, HALF MARATHON & 5K
1895 FINISHERS IN 2024 | MARCH 1-2, 2025 15
YUENGLING SHAMROCK MARATHON WEEKEND
WE NEED YOUR HELP IN ORDER TO CONTINUE TO
BRING RACE PARTICIPANTS TO VIRGINIA BEACH
DURING SHOULDER SEASONS
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