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Home My WebLink AboutIII. B. RUDEE LOOP PARK UPDATE 9.10.2024RUDEE PARK Design and Public Engagement | September 10, 2024 A WORLD CLASS PARK AT RUDEE LOOP 1 A Historic Opportunity 2 Public projects and authentic human connection.Connect the City 3 (No spoken audio) 4 Progress Design and Engagement Together 5 “Rudee Park should be open to everyone….it’s a gateway and a destination” This place is iconic 6 7 “We need open green space…open for the entire City to enjoy” Open Public Space What you have heard. “It’s one of the most beautiful places in the City…I walk to take it all in” Human Connection 8 Where you are headed … we want to get there with you. Aerial again w/ quote from process / RFQ? Aspirations for the park Notes Reiterate goals and desire for a World class park Mention: Our team Culture-Connection- Resilience for the first time (its what they asked for) “Our family uses the playground on the beach” Water Sports & Activities “Being connected to the water is part of our history and culture” 9 What you have heard. Notes Culture and character images of site in use Overlay quotes on images – craft these to set our design up We will build on this, with you build from the community…we mee them where they are “I come to see the water and nature….I don’t get this at my house” Maximize Views 10 Designing with the Community 11 Views Exercise Play Explore Fish Connect Experience 12 TEAM Project Lead | Architecture | Management Resort Parks & Hospitality Waterfront Parks & Resilience O&M Revenue Planning Public Engagement Cost & Constructability 13 We know Virginia Beach. Billy Notes Short intro We know VB: History Culture Horticulture Context - Community And the resort Couple slides 14 We Lead Collaborative Design Teams 15 Public Places 16 Waterfront Parks Resort Parks Park Revenue O&M 17 18 WHO WE ARE LANDSCAPE ARCHITECTS +ARCHITECTS +URBAN DESIGNERS +RESILIENCE PLANNERS +HORTICULTURALISTS +ARBORISTS = 80+ FULL-TIME EMPLOYEES 19 WHERE WE ARE SCAPE NEW ORLEANS SCAPE HEADQUARTERS NYC SCAPE SAN FRANCISCO 20 Edsa TEAM Pippa Brashear Resilience Principal Brad Howe Principal in Charge, Design Lead Daniel Hernandez SCAPE Project Manager 21 WHERE WE WORK 22 23 We turn bold ideas into reality at the waterfront. 24 Innovation along the water’s edge is at the core of our practice. 25 We design for a climate-changed future 26 We create spaces to inspire and nurture community life. Tom Lee Park | Memphis, TN27 Collaborative and Outreach-Driven Process 28 29 30 Resort, Parks & Hospitality Visioning + Planning Urban Design Landscape Architecture 31 Resort, Parks & Hospitality Raleigh Baltimore Dallas Denver Fort Lauderdale New York Orlando Shanghai 32 EDSA Team Michael Batts, PrincipalKona Gray, Principal Angie Kealey, Designer 33 We know Rudee Loop. 34 GLOBAL REGIONAL 35 CRAFTING BOLD VISIONS36 CREATING PEOPLE MAGNETS37 CONNECTING PEOPLE to NATURE38 39 Core Expertise 1.Design Review 2.Programming 3.Park Operations 4.Park Budgets 5.Streetscape 6.Governance 7.Revenue Generation 8.Business Improvement Districts 40 41 Design Review: Titletown 42 Design Review: Mission Rock 43 44 The BRV Method Program Budget Design 45 Program m ing Map 46 47 Park Operations: Seating, Hardscape vs. Softscape Bryant Park New York, NY Salesforce Park San Francisco, CA Titletown Green Bay, WI vs 48 Park Operations: Privatized Sanitation, Security, Maintenance 49 Park Operations: Design Standards - Restrooms 50 Operating Expenses: Bryant Park, 2022 $% EXPENSES Winter Village 9,400,000 43.5 Sanitation 2,430,000 11.3 Capital Projects 1,430,000 6.6 Public Events 1,910,000 8.8 Security 1,575,000 7.3 General & Administration 1,550,000 7.2 Park Programs & Amenities 860,000 4.0 Marketing, Promotion, Social Media 930,000 4.3 Horticulture 485,000 2.2 Carousel 430,000 2.0 Reading Room 450,000 2.1 Retail Services 150,000 .7 Total Expenses 21,600,000 100% Net Operating Surplus 1,325,000 51 52 How to Pay for Great Public Spaces: $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 Bryant Park Revenues Winter Village Event fees Restaurant Rent Assessments Concessions Government Support Other Sponsorship Other 53 Revenue Development: Bryant Park, 2022 $% PARK REVENUE BID Assessments 2,500,000 10.9 Restaurant Rent 1,680,000 7.3 Sponsorship 1,500,000 6.5 Other Concession Rents 1,100,000 4.8 Park Usage Fees 1,300,000 5.7 Carousel Tickets 350,000 1.5 Interest and Other Revenue 115,000 .5 Revenue Total (not including Winter Village)8,545,000 WINTER VILLAGE Rink Revenue 7,970,000 34.9 Sponsorship and activations 3,380,000 14.7 Shop Royalties and Reimbursements 1,850,000 8.1 Food Service and Catering Royalties 1,180,000 5.1 Winter Village Revenue 14,380,000 TOTAL REVENUE $22,925,000 100% 54 Brand Sponsorship and Concessions: Fever Tree Porch, Movies, Winter Village 55 56 Creating Value: Grace Building, New York, NY 57 Creating Value Through Privatization at the Grace Building Increase in effective rents through privatization of Bryant Park (per owners) $15/ square foot Total rentable space in building 1.3 million square feet Increase in annual rent roll $19.5 million Increase in building value at 5% cap rate $390 million Creating Value: Klyde Warren Park, Dallas, TX 58 59 Community Engagement Approach Collaborate with VBCCO, PTAs, Faithbased and underserved communities Project briefings and community input Yo u t h -oriented strategy Interactive displays, Athletic events, School events Go to where the youth are Schools, Boys & Girls Clubs of Southeast Virginia, Scouts, Community athletics, Recreation Centers 60 Community Engagement Strategy •Collaborate with City and VBCPS communications staff •Stakeholder toolkit •FAQs •Approved content for posting on community social media platforms 61 Sampling of outreach venues with existing community events District 1 – Arrowhe a d ES District 2 – Creeds Senior Resource Senior District 3 – Bow Creek District 4 – Ebenezer BC District 5 – VAQ District 6 – VB MS District 7 – Tallwood HS District 8 – Kingston ES District 9 – Ocean Park Volunteer Rescue District 10 – Green Run HS 62 Cost Control and Constructability 63 SCHEDULE SEPTEMBER Field Investigation, Engagement Plan & Materials Begin Stakeholder meetings OCTOBER Design Workshop, Community & Event Meetings NOV-DEC Public & Stakeholder Input JAN-FEB Public Meetings and Input, Refined Design Options MARCH Community Meetings, Refine Final Working Design APRIL Public Input and Presentation, Final Documentation 64 Discussion & Questions 65