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Home My WebLink AboutII. B. SOMETHING IN THE WATER UPDATE 10.8.24Something in the Water Update City Council Briefing October 8, 2024 Robby Wells 1 THANK YOU 2 NEAR-TERM MILESTONES 3 BUT FIRST, LET’S GET REACQUAINTED 4 5 6 “There are a lot of ways you can look out for your city. Some people build a hospital. Some people put their name on a library or a park. But an artist will always create what is missing.” 7 VIRGINIA BEACH, VA 8 TRAJECTORY UNITY POTENTIAL 9 A FESTIVAL IS THE BUSINESS PHARRELL HAS CHOSEN AS THE VEHICLE 10 11 DONE RIGHT, A FESTIVAL UNIQUELY… RAISES GLOBAL AWARENESS + RELEVANCE OF THE CITY ENSURES THE YOUNG PEOPLE HERE KNOW THEY ARE SEEN IS ADDITIVE TO QUALITY OF LIFE (AND WORK) HELPS FUTURE-PROOF OUR CITY 12 A FESTIVAL DRIVES AWARENESS + RELEVANCE? 13 14 EACH SITW GENERATES ~2B EARNED MEDIA IMPRESSIONS, WITH STORYTELLING SUPPORTED WITH LOCAL AND NATIONAL TELEVISION COVERAGE, LIVESTREAMING AND ORGANIC SOCIAL. MEDIA CATEGORIES INCLUDE MUSIC, FASHION, CULTURE, LIFESTYLE, LOCAL AND TRAVEL/TOURISM. ~$20M VALUE NOTE: NOT REFLECTED IN AN ECONOMIC IMPACT STUDY 15 41 NATIONAL + GLOBAL STORIES FROM CVB EFFORTS ALONE 16 IRRATIONAL LEVELS OF LOVE 17 IRRATIONAL LEVELS OF LOVE 18 IRRATIONAL LEVELS OF LOVE 19 WE’RE ALWAYS LOOKING TO SHINE A BRIGHT LIGHT ON VIRGINIA BEACH 20 A FESTIVAL ENSURES OUR YOUNG PEOPLE FEEL SEEN? 21 JAY -Z CALVIN HARRIS JUSTIN TIMBERLAKE PUSHA T A $AP ROCKY J BALVIN MUMFORD & SONS ROSALIA DAVE MATTHEWS BAND TYLER THE CREATOR CLIPSE SNOOP DOGG DEEPAK CHOPRA BECK USHER VIRGIL ABLOH ARCADE FIRE GRACE JONES MAGGIE ROGERS LEON BRIDGES KAYTRANADA BRITTANY HOWARD TRAVIS SCOTT POST MALONE A $AP FERG THUNDERCAT FOO FIGHTERS BUSTA RHYMES ANDERSON PAAK DIPLO RUN THE JEWELS JANELLE MONAE JADEN SMITH LIL WAYNE 21 SAVAGE MAC DEMARCO LIL UZI VERT SYD SKEPTA MISSY ELLIOTT SZA LIL YACHTY NILE ROGERS DE LA SOUL MIGOS N .O .R .E . GRACIE ABRAMS MAJOR LAZER PLAYBOI CARTI JON BATISTE TOBE NWIGWE TEYANA TAYLOR PAST PERFORMERS INCLUDE 22 SHOWING UP IN THEIR CITY 23 SPONSORS HAVE INCLUDED: GOOGLE ADIDAS SONY CORP NETFLIX JPMORGAN CHASE APPLE GOLDMAN SACHS VERIZON CASHAPP MASTERCLASS PEPSICO NBA VISA RED BULL SC JOHNSON AMERICAN EXPRESS UNITED WAY DOMINION ENERGY DOODLES TIMBERLAND WALMART COX COMMUNICATIONS SPONSORS ARE HERE BECAUSE THEY SEE OUR YOUNG PEOPLE. THEY BELIEVE IN THEM AND VALUE THEM. 24 SPONSORS HAVE INCLUDED: GOOGLE ADIDAS SONY CORP NETFLIX JPMORGAN CHASE APPLE GOLDMAN SACHS VERIZON CASHAPP MASTERCLASS PEPSICO NBA VISA RED BULL SC JOHNSON AMERICAN EXPRESS UNITED WAY DOMINION ENERGY DOODLES TIMBERLAND WALMART COX COMMUNICATIONS 25 WE WANT PEOPLE TO FEEL A SENSE OF HOMETOWN PRIDE AND OWNERSHIP 26 A FESTIVAL IS ADDITIVE TO QUALITY OF LIFE (AND WORK)? 27 SAMPLE OF HEADLINES (~3 WKS IN 2023) 28 BEYOND ECONOMIC IMPACT. IT’S ABOUT QUALITY OF LIFE. LAST YEAR, WE INCORPORATED OVER 70 LOCAL MUSICIANS THROUGHOUT THE WEEKEND, 50 LOCAL RESTAURANTS, AND 40 SMALL BUSINESSES AND NON-PROFITS. WE'VE REHABBED BASKETBALL COURTS WITH ADIDAS AND THE NBA. WE'VE PLANTED SCHOOL GARDENS THAT FUELED SCRATCH KITCHEN COOKING FOR STUDENT LUNCHES. WE ELIMINATED STUDENT DEBT FOR 5 STUDENTS WHO WENT ON TO LAUNCH THEIR OWN NON-PROFIT DOING THE SAME. DIRECTED $300K TO HS STUDENTS ON THEIR WAY TO COLLEGE WITH THE UNITED WAY. REHABBED THE HOMES OF TWO FAMILIES WHILE THEY ATTENDED THE FESTIVAL WITH DOMINION ENERGY. WE’VE DONATED THOUSANDS OF MEALS WITH LOCAL RESTAURANTS. 29 WE GET TO SHARE WHAT WE’VE LEARNED WITH OTHER BUSINESSES 30 WE PROVIDE TRAINING TO SMALL BUSINESSES IN THE COMMUNITY ON HOW TO MAXIMIZE THE POTENTIAL OF ALL FESTIVALS WE ALSO GET TO HELP OTHER FESTIVALS 31 WE ENCOURAGE VB SMALL BUSINESSES TO GET SWAM CERTIFIED 32 33 IT’S NOT ABOUT WHAT WE’VE DONE WITH THE COMMUNITY… IT’S THAT WE WANT TO CONTINUE DOING IT, AND BIGGER! THIS IS ALL AN INCREDIBLE PRIVILEGE! 34 A FESTIVAL IS AN OPPORUNITY TO ALL LEARN TOGETHER I like to say SITW is in its awkward teenage years. 35 OUR PARTNERSHIP MAKES SENSE Central to our partnership with the city is collective wisdom. A massive exercise in real-time learning that impacts many, many departments. How can we execute a better festival year over year - constant optimization? How can we maximize the economic impact of our collective investment? How can we maximize the regional, national and global attention? 36 A FESTIVAL IS THE BUSINESS PHARRELL HAS CHOSEN AS THE VEHICLE 37 IN ORDER FOR ANY OF THIS TO HAPPEN, WE HAVE TO RUN IT LIKE A BUSINESS. AND THAT OFTEN REQUIRES TOUGH DECISIONS. 38 OUR INVESTMENT IS MASSIVE. PEOPLE HAVE A STRONG SENSE OF PRIDE, BELONGING. WE HAVE TO BE ABLE TO GO-TO - MARKET SUCCESSFULLY. 39 FESTIVALS ARE FUN. THEY CAN REPRESENT OPPORTUNITY. A BRIGHTER FUTURE. BUT WE ARE STILL A BUSINESS Occasionally awkward but with the best intentions. 40 WE WILL PROPOSE OUR NEW DATES BY OCT 19TH ON OUR WAY TO CONTRACT BY NOV 1ST ANNOUNCING & ONSALE BY EOY 41 ME 42 WE 43 I BELIEVE WE ARE ALL HERE FOR THE SAME REASON. THANK YOU! 44