HomeMy WebLinkAbout2-11-25 90-Day Festival TaskforceFestival Taskforce Review
and Recommendations for Operationalization
City Council Briefing -February 11, 2025
Amanda Jarratt, Deputy City Manager
Nancy Helman, Convention and Visitors Bureau Director
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Today’s Presentation
•Seeking direction to empower staff to update:
•Oceanfront Park Policy
•Permit Application Fees
•Outdoor Events & Entertainment Permit Guidebook
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Summary
•16-member Council appointed committee to serve in an advisory capacity to propose
revisions to the current Oceanfront Parks Policy and develop a festival funding criteria.
•Citizens as well as representatives from the Hotel Association, Restaurant
Association, Atlantic Ave. Association, Central Business District, Resort Advisory
Commission, Minority Business Council, and Arts and Humanities Commission
served.
•90-Day Festival Taskforce Recommendation presentation to Council by Chair Mauch was
held on May 28, 2024, outlining the Guiding Principles the Taskforce recommended be
incorporated into future policy making.
•On July 9, staff presented to Council a follow up and discussion on potential for
operationalizing. 3
Recommendations for Implementation
•Update the current “Oceanfront Parks Policy” addressing events at the oceanfront… “Oceanfront Events Policy.”
PRIORITIES FOR USE OF OCEANFRONT
"First Priority“ The City's General Entertainment and Major Entertainment events have priority in scheduling.
"Second Priority" Programs or events promoted by a third party/organization where the organization has 50l(c)(3) non-profit tax-exempt status.
"Third Priority" Private events which involve closing an oceanfront park and/or the sandy beach to the public for events that are associated with a convention, sports tourism or tourism group.
"Fourth Priority" Ticketed events not associated with a convention or tourism group. These events are hosted by private organizations, businesses and charitable fundraisers where there is a cost to the public.
"Fifth Priority" Include small events or functions, such as weddings and family reunions. These events will be deemed "nonexclusive" shall not be closed to the public.4
Recommendations for Implementation
FOOD VENDORS
The ratio of food vendors per projected attendees in any oceanfront
park (17th, 24th and 31st street oceanfront parks) not to exceed 1
food vendor per 500 attendees.
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Recommendations for Implementation
•Increase in the permit application processing fees for one-day and two-day
outdoor event permits.
•The fees have not been increased over the last 20+ years.
•Update the Outdoor Events & Entertainment Permit Guidebook, which is
given to event producers, to incorporate Guiding Principles, criteria for
compliance and creating an expectation for the planning process.
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Next Steps
•Seeking direction to empower staff to update the current
Oceanfront Parks Policy, Outdoor Events & Entertainment
Permit Guidebook, and modernize application fees with
inclusion in the FY26 budget.
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