HomeMy WebLinkAboutII. C. FY 2025- 26 RESOURCE MANAGEMENT PLAN ( BUDGET) 1. CONVENTION & VISITOR' S BUREAU 4.29.2025PROPOSED FY 2025-26 OPERATING BUDGET
City of Virginia Beach
Nancy Helman, Director
Convention & Visitors Bureau
April 29, 2025
Department Organization Summary
•Total FTEs
•Total FTEs
•Number of Divisions
•Total FY 2024-25 Budget
•Number of Divisions
•Total FY 2024-25 Budget
Total FTEs Number of Divisions Total FY 2025-26 Budget
116.42 9 $40,339,490
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FY 2025-26 Programmatic Budget
•Total FTEs
•Total FTEs
•Number of Divisions
•Total FY 2024-25 Budget
•Number of Divisions
•Total FY 2024-25 Budget
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Programming and
Operations,
$7,399,955.00 , 18%
Resort Management,
$10,501,496.00 , 26%
Marketing, $13,194,042.00 ,
33%Admin and Support,
$2,643,676.00 , 7%
Sports Marketing,
$2,287,097.00 , 6%
Convention Marketing,
$1,637,561.00 , 4%
Convention Services,
$880,226.00 , 2%
Tourism Marketing,
$798,320.00 , 2%
Visitor Information Center,
$685,066.00 , 2%Transfer / Reserves,
$152,723.00 , 0%
PROPOSED
Department Operating Budget Summary-General Fund
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Program FY2024-25
Amended
FY 2024-25
FTE
FY 2025-26
Proposed
FY 2025-26
FTE Change ($)Change (%)
Admin and Support $1,579,724 11 $1,599,966 11 20,242 1.28%
Programming and
Operations
$7,294,005 55.89 $7,399,955 53.17 105,950 1.45%
Special Events $156,720 2 $159,328 2 2,608 1.66%
Marketing $25,702 -$24,367 -(1,335)(5.19%)
Convention Services $0 -$329,236 3 329,236 -
Sports Marketing $805,630 8 $836,316 8 30,686 3.81%
Convention
Marketing
$1,176,463 10 $846,434 7 (330,029)(28.05%)
Tourism Marketing $494,316 4 $440,402 3 (53,914)(10.91%)
Total $11,532,560 90.89 $11,636,004 87.17 103,444 0.89%
Department Operating Budget Summary- TAP Fund
Program FY2024-25
Amended
FY 2024-25
FTE
FY 2025-26
Proposed
FY 2025-26
FTE Change ($)Change (%)
Admin and
Support
$2,258,438 1 $1,043,710 1 (1,214,728)(53.78%)
Marketing $11,578,561 12 $12,554,779 12 976,218 8.43%
Convention
Services
$--$550,990 -550,990 -
Sports Marketing $1,250,781 -$1,450,781 -200,000 15.99%
Convention
Marketing
$1,251,832 -$791,127 -(460,705)(36.80%)
Tourism Marketing $698,203 -$357,918 -(340,285)(48.74%)
Visitor Information
Center
$603,205 5.39 $685,066 6.25 81,861 13.57%
Transfers $57,083 -$57,083 ---
Reserves $--$58,720 -58,720 -
Total $17,698,103 18.39 $17,550,174 19.25 (147,929)*(0.84%)
*Dedicated Revenues did not decrease. The fund is using less fund balance.5
Department Operating Budget Summary-TIP Fund
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Program FY2024-25
Amended
FY 2024-25
FTE
FY 2025-26
Proposed
FY 2025-26
FTE Change ($)Change (%)
Resort
Management
$12,164,401 10 $10,501,496 10 (1,662,905)(13.67%)
Marketing $551,940 -$614,896 -62,956 11.41%
Reserves $--$36,920 -36,920 -
Total $12,716,341 10 $11,153,312 10 (1,563,029)(12.29%)
Major Changes
Virginia Beach Convention Center and Sport Center Campus
•Sports Center CIP (100466)
•Completion and opening of Sports Center Storage Facility
•Convention Center CIP (100138)
•Development of long-range, detailed CIP plan for significant renovation
of aging facility
General Fund
•GF Position Reductions – (3.72 FTEs) ($174,903)
•Reorganization within the Department to create organizational
efficiencies
•Police Off Duty Management $200,000 (Net Zero)
•Ensure that Police presence will be present at every event booked at the
Convention Center and the cost will be offset by payment from event
promoters
•Convention Center Revenues $201,733
•Many fees are being adjusted for the first time since FY 18-19 to align
with the increased cost to provide services prior and during events
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Major Changes Cont.
TIP Fund
•Beach Ambassador Program Contract Increase- $214,613
•Cost increases due to inflation and labor require additional funding to
ensure staffing need for the program are met.
•Special Event Permitting Application Processing Fee Increase
$150,000
•The fees are being update for the first time in 20 years t o more
accurately reflect staff time associated with processing the applications.
•One Day Events from $75 to $150
•Two Day or More Events $250 to $500
TAP Fund
•Mobile Kiosk Staffing 0.86 FTE $30,327
•Additional staffing hours needed to transport Mobile kiosks and
manage them at various events throughout the City
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Initiatives Underway and Conclusion
•Marketing
•Mindful stimulus campaigns to combat inflation, consumer concerns and federal mandates.
•Website development Phase I (ADA Compliance) and Phase II (brand and content overhaul).
•Resort Management •Onboard of Atlantic Park as part of larger transportation, security and activation sites in the
resort area.
•Implementation of improved online permit process to include increased administrative
application fees.
•Development of new Labor Day Programming concepts.
•Sales, Tourism & Destination Services
•Assess and expand sales markets to attract increased meetings and conventions business
•Continue modernizing destination services to elevate engagement and align on visitor
expectations through mobile kiosks and flexible service options.
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