HomeMy WebLinkAboutSuper Girl Surf Series 2026 Council Presentation VA Beach 712026 ADAVB SUPER GIRL SURF FESTIVAL
VIRGINIA BEACH INFORMATION
Rick Bratman, President -ASA Entertainment
City Council Briefing
July 8, 2025
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ABOUT ASA ENTERTAINMENT
ASA Entertainment has a long history of advocacy, innovation, and
success as a leader in the action sports industry. Since its formation in
1994, the company has produced more action sports events, television
shows and content than any company in the world.
ASA specializes in creating and executing customized, turnkey events and
marketing programs that infuse both brands and venues with authenticity
and energy and fuels brand loyalty. These events, promotions and
content inspire and entertain “Gen Z” and “Millennial” consumers and
serve as marketing platforms that allow brands to connect with these
consumers through relevant lifestyle activities.
The company's events and content feature skateboarding, BMX, freestyle
motocross, snowboarding, freeskiing, inline skating, surfing, esports and
music and range in scale from grassroots to global. They are broadcast
domestically on 28 networks and distributed to more than 800 million HH
globally via 31 international broadcast partners.
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SUPER GIRL SURF FESTIVALS
For the past 20 years, the Super Girl Surf Festival
Series has been the only large-scale all-women’s
sports, music and lifestyle series in the world.
Developed as a celebration of female
empowerment and inclusion, the series has grown
into 3 inspirational and purpose-driven free festivals
centered around providing opportunities for women
in industries where they are often underrepresented.
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2026 EVENT INFORMATION
•September 5 – 7 in Virginia Beach, VA
•75,000+ combined attendees
•1,000+ female athletes competing in 10 sports
•300+ hours of TV coverage on 28 networks
•20+ hours of live webcasts on several channels
•Includes 15 live concerts, competition in 10
sports, DJ battles, fitness, dance, yoga, art,
wellness, speakers, social influencers, esports,
fashion, beauty, content creators, etc.
•FREE, community-focused and purpose-driven4 4
SURF INFORMATION
•Highest level World Surf League (WSL) WQS
Women’s Surf Competitions in the Americas
•Three largest female surfing events in the world
•More than 100 of the world’s top pros attend
each event, including Olympians, World
Champions and former Super Girl Champs
•Includes pro women’s longboarding competition
•Designed to not only showcase top female
talent, but also to help mentor and encourage
the next generation of aspiring female pros
•2026 is the 20th anniversary of the series
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Live Concerts
Fitness & Health Classes
Dance & Zumba Classes
Speakers & Panel Discussions
Female DJ Competitions
Female Esports
FESTIVAL ELEMENTS
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Festival Village Female Beach Volleyball WSL Pro Surfing
Female Skateboarding Female Beach Soccer Yoga & Wellness
FESTIVAL ELEMENTS
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FESTIVAL ELEMENTS
Cheerleading Competitions Female Inline Skating Women’s Lacrosse
Mentorship Programs Female Art Exhibitions Flag Football Tournaments
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•Average of 402 hours of TV coverage across 28 broadcast partners
•Average annual media value of $3.72 million for Host Venues, including more
than 900 x :30 second Virginia Beach TV commercials
•16 hours of live webcasts with average of 188K viewers
•Average of 165 million social media impressions and 5.2 million engagements
•Large VB branding on-site, on athlete jerseys and in TV features / coverage
•14,000+ visitors expected from more than 100 miles away
•Hundreds of athletes, influencers, artists, musicians and instructors visiting VB
•World-class musicians like Joan Jett, CeeLo Green, Natasha Bedingfield, etc.
HOSTING BENEFITS
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•Super Girl events have proven to draw crowds and generate economic impact
•The event is a fun and interactive family activity that people throughout the
region will enjoy tremendously and want to attend
•The City’s travel and tourism industries will get a surge of favorable publicity,
“buzz” and added visitors, both during and following the event
•Completely unique, purpose-driven festival that celebrates women from a
variety of industries
•Provides the city with a reputation for being “cool” and cutting edge and
creates an affinity from Millennial and Gen-Z consumers
•Virginia Beach receives an incredibly positive association from the women’s
empowerment messaging that is so important in today’s climate
HOSTING BENEFITS
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VB MARKETING BENEFITS
•Huge exposure in all television broadcasts and live webcasts
•TV features showing Virginia Beach’s most visible attractions
•VB branding around the site and in the TV / digital / social coverage
•Access to highly-compelling content for the City’s advertising and social /
digital media
•ASA will work with VB to develop packages for out-of-town visitors to attend
the event
•Heavy PR exposure in media covering the event
•Dedicated website and regional marketing campaign to drive awareness and
attendance to Virginia Beach (www.supergirlvb.com)
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221M social impressions 6.7M engagements
77K live attendance 3 event days
185M PR impressions 648 media sources
$562K of regional marketing
5.46M TV viewers 432 program hours
188K live stream viewers 16 webcast hours
2024 OCEANSIDE METRICS
1212
MEDIA PARTNERS
13
CAUSE PARTNERS
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Gender
Male Female
64%
36%
$0-$19,999
$40,000-$59,999
$80,000-$99,999
$20,000-$39,999
$60,000-$79,999
$100,000+
19%
Income
9%
27% 15%
16%
14%
Age
6-17 yo
35-54 yo
18-34 yo
Other
35%
14%
49%
2%
ATTENDEE DEMOS
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2-time Super Girl Champ Sage Erickson
Super Girl Champion, Malia Manuel
active, socially aware, and have a
passion for community and charity.
This series celebrates the new breed
of ‘Super Girl’ that doesn’t take a
back seat to any man in her chosen
pursuit, while being fun, creative,
unique, expressive and unabashedly
fearless.
SUPER GIRL ATTENDEES
WHO IS A SUPER GIRL?
The term Super Girl has long been a
universal symbol for female strength
and empowerment. Super Girls of
today are confident, independent,
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THANKS FOR BECOMING PART OF
THE SUPER GIRL MOVEMENT!22
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