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Home My WebLink AboutRudee Park UpdateRUDEE PARK MASTER PLAN Next Steps Briefing Michael Kirschman, Parks and Recreation Director Chad Morris, Planning Design & Development Administrator August 19, 2025 1 AGENDA 2 1.BACKGROUND, PUBLIC DIRECTION & ENGAGEMENT 2.PARKING & BEACH EVENT LOGISTICS 3.PARK & RESORT RESILIENCE 4.ECONOMIC & CULTURAL IMPACT OF WORLD CLASS PARKS 5.GOVERNANCE & CAPITAL CAMPAIGN 6. RECOMMENDED ACTIONS BACKGROUND, PUBLIC INPUT “Access to this place is so important…..I can’t get this at my house” 3 TIMELINE 4 May 2024 – FY’25 Capital Project Includes additional $6M appropriation Jan. – Feb. 2024 – RFQ Released for Solicitation November 2023 – Council Adopted Ordinance Establishing a Rudee Park Capital Project/$4M October 2023 – Council Briefed on Recommended RFQ Process September 2023 – Cancelled RFII/Develop a Request for Qualifications (RFQ) Nov. 2022-Jan. 2023 – Reimagining Rudee Loop Citizen Survey August 2022 – Council Briefed on Responses July 2022 – Four Responses Received May 2022 – RFII Issued for Rudee Loop August 2025 – Rudee Park Update May – Aug 2025 – Ongoing Feedback Being Received May 2025 – Final Concept Plan Presented May 2025 – FY’26 Capital Project Included $40M appropriation ($50M total) Feb. – April 2025 – Public Input/Comment Period February 2025 – 3 Concepts Presented Dec. 2024- January 2025 – Hosted 8 Community Events/Online Survey/18 Other Input Opportunities July 2024 – Dills/SCAPE/EDSA Team Hired 2022 PUBLIC FEEDBACK #1 (RFII) 9,272 Responses 4,010 People 96% CREATE A PARK “More green space and public access to the water and views” 5 2024-2025 Community Engagement 8 City Wide Community Events 18 events in total across all 10 Districts 6 2025 PUBLIC FEEDBACK #2 62,615 Responses from all 10 districts (4,393 for final plan) 16,782 people 98% DELIVER THIS PARK “Make it Natural, Active, & Connected to Water & Culture” 7 PARKING & BEACH EVENT LOGISTICS 8 “Rudee Park can connect the oceanfront with the entire City as an iconic destination” PARKING OPTIONS STRUCTURED PARKING 530 SPACES SURFACE PARKING 437 SPACES 9 STRATEGIC SURFACE PARKING EXISTING PUBLICLY AVAILABLE 392 PROPOSED PUBLICLY AVAILABLE SURFACE PARKING 397 SURFACE OPTION REDUCES CAPITAL COST BY $27.8 M ALLOWS FOR EVENTS, STAGING, & BETTER VISITOR EXPERIENCE SURFACE PARKING PARKING 10 POINT BREAK, TESTING LOGISITICS 2025 EVENT SET UP 2025 EVENT STAGING AND LOGISTICS PLAN BACK STAGESTAGE OPS OPS 11 12 BEACH EVENT PLANNING We can flip the event layout and Rudee Park becomes a gateway for admissions and a part of the event experience. entryevent BEACH EVENT EXPERIENCE STAGE OPS ENTRY 13 PARK & RESORT RESILIENCE “I travel for local culture, that’s why people visit places….Rudee Park will be that, and it can change our resort by being authentic to our City” 14 FLOODING & SEA LEVEL 2070 -48” 15 FLOODING & SEA LEVEL +48” ADAPTION AREA 16 FLOODING & SEA LEVEL +48” ADAPTION AREA GATE AREA FLOOD WALL 17 FLOODING & SEA LEVEL 48” BELOW GRADE OF BOARDWALK 18 MEET THE BOARDWALK 19 ADAPTABLE AMENITIES 20 HEAT (existing) +48” 87% IMPERVIOUS COVER 94 SUMMER SURFACE AVERAGE 21 HEAT (park reduction) 43% IMPERVIOUS COVER 81 SUMMER SURFACE AVERAGE 40% SHADE COVER 22 PLANTING APPROACH PROTECTIVE DUNE FORMS, PLANTINGS, AND WIND SCREEN PARK LANDSCAPE PLANTINGS, LAWN, TREES 23 CULTURAL INFRASTRUCTURE THIS ADDS A CULTURAL DESTINATION TO THE CITY 3M ANNUAL VISITORS 24 CULTURAL INFRASTRUCTURE CULTURAL EXPERIENCES UNIQUE TO VB OCEAN OVERLOOKJETTY WALK 25 CULTURAL INFRASTRUCTURE EXPERIENCES THAT ELEVATE THE RESORT VISITORS SEEKING CULTURE 26 CULTURAL INFRASTRUCTURE TIE PEOPLE TO CULTURAL & EDUCATIONAL EXPERIENCES 27 CRITICAL INFRASTRUCTURE FOSTER ECONOMIC REDEVELOPMENT, ELEVATE THE VISITOR EXPERIENCE DRIVE TOURISM, VISITATION, AND ECONOMIC ACTIVITY FINANCIAL RESILIENCY FOR THE RESORT 28 IMPACT OF WORLD CLASS PARKS “High quality parks add a discrete destination, and the almost immediate increase in desirability and value for properties and rates within ½ mile” Urban Land Institute Las Olas Park, Fort Lauderdale BUILT: 2019 over existing old parking lots SIZE: 2.5 Acres, Beach Resort location COST: $65M including parking structure •Increased visitation and hotels stays by 30% (added 2M/yr visits) •Hosts over 300 events annually, Daily programming •Added $7.4M in tourism revenue annually •Maintenance costs of $1.3M/yr (avg) Las Olas Park Fort Lauderdale HOTELS WITHIN WALKING DISTANCE ADDED 60% TO RATES PROPERTY SALES FOR REDEVELOPMENT OF $450M IN THE 2 YEARS FOLLOWING THE PARK 31 Las Olas Park Fort Lauderdale FOOT TRAFFIC AND VISITATION JUMPED 36% SINCE CONSTRUCTION, 5M ANNUALLY 32 BUILT: 2023, over old fields, parking SIZE: 31 Acres, Waterfront urban location COST: $61M including parking structure Gov: Memphis River 501c3, COO •Increased visitation by 300%, 1M annual •Raised $28M in private, corporate donations •Added $149M in economic activity since open •Maintenance costs of $450 - 1.4M/yr (avg) TOM LEE PARK, MEMPHIS 33 BUILT: 2019 over existing old parking lots SIZE: 2.5 Acres, Beach Resort location COST: $65m including parking structure •Increased visitation and hotels stays by 30% (added 2M/yr visits) •Hosts over 300 events annually, Daily programming •Added $7.4M in tourism revenue annually •Maintenance costs of $1.3M/yr (avg) TOM LEE PARK, MEMPHIS “A TURNING POINT FOR THIS WATERFRONT AND CITY AS ONE OF THE MOST UNIQUE PLACES IN THE WORLD” Memphis parks, CEO 34 TOM LEE PARK, MEMPHIS PHILANTHROPY FOR ONGOING PROGRAMS BY OVER 30 ENTITIES REDEVELOPMENT OF OVER 20 PROPERTIES HAS OCCURRED WITH TOM LEE PARK’S OPENING 35 BUILT: 2024, redevelopment SIZE: 7 Acres, urban location COST: $68M Gov: City, now dedicated operations staff •Regional & National draw over 1M visitors •Annual revenue of $12M •Annual expenses of 6.5M •750 programs & events year 1 DOWNTOWN CARY PARK, CARY NC 36 DOWNTOWN CARY PARK, CARY NC “THIS ANCHOR IS BREATHING NEW ECONOMIC LIFE INTO AN UNDERUSED PART OF DOWNTOWN” - Cary CVB ADDED SURROUNDING PROPERTY VALUE TO OVER 28% 37 DOWNTOWN CARY PARK, CARY NC “EVEN BEFORE OPENING, WE SAW BUSINESSES MOVING IN, UPGRADING, AND EXPANDING” - Cary Park COO ADDED 500,000 ANNUAL NEW VISITORS TO DOWNTOWN CARY 38 BUILT: 2012, redevelopment SIZE: 5.2 Acres, urban location COST: $40M Gov: Woodall Rogers Foundation, 501c3 •$312M direct benefit, $12.7M taxes •Rates and rents increased 32% since opening •10M visitors a year (local and national) KLYDE WARREN PARK, DALLAS 39 KLYDE WARREN PARK, DALLAS $123M INCREASE IN HOTEL REVENUES FROM ADDED VISITS KLYDE WARREN HAS HAD A $3B IMPACT, WITH $415M PER YEAR IN INCREMENTAL TAXES FROM BUISNESS AND DEVELOPMENT 40 KLYDE WARREN PARK, DALLAS 10M ANNUAL VISITORS AS A NATIONAL DESTINATION “LOCATED AT OUR ARTS DISTRICT, THIS IS OUR BEST RESOURCE FOR VISITORS TO DISCOVER OUR CITY” Chairman Dallas Tourism Improvement 41 “A powerful asset is our parks, and their actively programmed spaces. These parks elevate every guest experience and draw people to stay where the parks are. Guests want to find culture, music, food trucks, something memorable and local.” Andrew Leber, Shinola Hotel Courtyard Marriott DETROIT PARKS (CAPITOL PARK, CAMPUS MARTIUS) 42 “A park in walking distance fundamentally changes hotel economics, it increases rates, drives bookings, inspires guests to stay longer, and gives them an experience where they are staying”. Dean Stambules, Sage Hospitality, hotel operator across the US HOTEL TESTIMONIALS (DETROIT PARKS) 43 z “The parks have been transformative for our investment in Book Cadillac. These vibrant programmed spaces enable guests to step outside into a dynamic place, and it’s why they extend stays and come back again and again”. Matt Kalt, Oxford Capital Group, owner of Book Cadillac and hotel across the US HOTEL TESTIMONIALS (DETROIT PARKS) 44 RUDEE PARK FINANCIAL RESILIENCY ANNUAL REVENUE $2.5-3.5M Events, Programs, & Sponsorships Local Retail tie-in Rentals & Activation 45 FINANCIAL RESILIENCY ANNUAL EXPENSE $2-3M (avg) Operations & Programs Maintenance Capital Expense 46 GOVERNANCE & CAPITAL CAMPAIGN “Governance, programming, and operations is what actually makes and keeps public space, world class” 47 CONTRIBUTING FRIENDS GROUP OPERATING FRIENDS GROUP HYBRID JOINT OPERATION PRIVATE/ NON- PROFIT MANAGEMENT TYPICALLY NO FORMAL AGREEMENT WITH THE CITY. INDIVIDUAL OPERATING AGREEMENTS FOR FACILITIES,EVENTS, AND CONCESSIONS. LICENSE TO OPERATE FROM THE CITY. REVENUE SHARE ON EVENTS AND CONCESSIONS. LONG-TERM LEASE AND MANAGEMENT AGREEMENT WITH THE CITY. PRIVATE OWNERSHIP, PRIVATE MANAGEMENT. LESS EFFECTIVE 48 OPERATING ORGANIZATION PRIVATE/NON- PROFIT MANAGEMENT & FUNDING PRIVATE OWNERSHIP MANAGEMENT & FUNDING MORE EFFECTIVE OPERATING ORGANIZATION GOVERNING ENTITY, 501c3 (Typically a Conservancy or Foundation) Oversight by BOARD OF DIRECTORS (City, Local Business, Parks, CVB, Arts, etc.) Hire experienced CEO & Operations team 49 CAPITAL CAMPAIGN $20M •Establish City liaison lead and fundraising team •Team comprised of national fundraising consultant and a local lead/local non-profit •Utilize national fundraising expert •Partner with local and/or existing 501c3 to receive CREATE 16-18 MONTH STRATEGY 50 CAPITAL CAMPAIGN $20M As commitments are raised, draw down or pay back appropriated funds to the TIP. 51 52 DONOR MAP 53 MOVIE NIGHT ART IN THE PARK FARMERS MARKET WINTER VILLAGE CONCERT SERIES PERFORMANCES YOGA, FITNESS NATURE EDUCATION GAME DAY SERIES WATER TOURS, TAXI CULTURAL EVENTS SPONSORSHIPS AND PROGRAMS RECOMMENDED ACTIONS 1.MOVE FORWARD WITH SURFACE PARKING DESIGN/MOVE FORWARD WITH CONSTRUCTION DRAWINGS (12-18 months and $4M) 2.CIP APPROPRIATION IS $50M (approx. $2.5M spent to date). $43.5M REMAINS FOR CONSTRUCTION. ASSUME A $20M CAPITAL FUNDRAISING CAMPAIGN. •TOTAL PROJECTED ESTIMATED COST TO THE CITY WILL BE $30M. •$20M RETURNED TO TIP AS DONATIONS ARE REALIZED. 3.CREATE FUNDRAISING DEVELOPMENT TEAM WORKING CONCURRENT WITH DESIGN (18 MONTHS) 4.BEGIN CREATION OF GOVERNING ENTITY, 501c3 54 THANK YOU QUESTIONS? 55