HomeMy WebLinkAboutConvention and Sports Center Parking UpdateConvention & Sports Centers Parking
Update
Amanda Jarratt Deputy City Manager
LJ Hansen Director of Public Works
October 21, 2025
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Background
•The VB Convention Center and the VB Sports Center support the
City Council’s initiative to transition to a year-round resort.
•These two facilities share the same parking areas and, when they
have overlapping events, parking can be problematic.
•Concerns with parking in this area have been documented and
City Council has asked staff to look at the condition and for some
recommendations.
•In response to parking challenges an RFP was issued to construct a
parking deck at the corner of 19th and Parks.
•Responses were due on Monday October 20th and will be presented to City
Council for consideration at a future meeting
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Parking Issues at Convention & Sports Centers
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Parking Issues at Convention & Sports Centers
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Identified Issues
•Insufficient parking – 2,372 spaces is not sufficient for full use of
these facilities.
•Insufficient enforcement – These parking facilities are not
enforced through Parking Management.
•Parking Management does respond to calls from CVB staff.
•Insufficient technology – With no understanding of where vacant
spots are, visitors are left to circle the lots looking for vacancies.
•Insufficient space turnover – Vehicles stay all day, not allowing
new patrons an opportunity to get in.
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Staff’s Recommendation
•CVB and Parking Management staff recommend that the
Convention Center and Sports Center parking lots be created as a
separate parking zone to be managed by Parking Management.
•This parking zone would be managed as other parking facilities
are in the City and would have an associated hourly fee and
dynamic pricing schedule for parking.
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Identified Issues - Recommendations
While not a silver bullet, this recommendation makes progress on each
of the areas defined as an issue.
•Insufficient space turnover – Encourages turnover, thereby increasing
the likelihood of vacancies throughout the day.
•Insufficient enforcement – Parking Management staff would be onsite
regularly to enforce appropriate behavior.
•Insufficient technology – Parking Management would be able to
adopt and maintain technology to identify vacancy information.
•Insufficient parking – Would allow for the self-sustained Parking Fund
to build revenue to assist in the construction of new facilities
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Additional Items of Note
CVB staff have identified several issues that we will need to
address if we move forward.
•Parking accommodations that are listed in existing
contracts.
•High school graduation.
•Spill-over parking during Atlantic Park and Resort Area
events.
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Next Steps
•CVB staff will review contracts to identify clauses that
require accommodation.
•Parking Management staff will make preparations for
signage and enforcement.
•Enforcement will begin April 1, 2026.
•Parking Management staff will develop a plan for
implementation of parking availability and signage, as
funding allows.
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Questions or Discussion
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