HomeMy WebLinkAboutOceanfront Parking UpdateOceanfront Parking Recommendations
& Resident Fee Parking Program
LJ Hansen | November 25, 2025
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Background
•Staff delivered presentations on the Parking Fund to City
Council on Feb 18th & Jul 1st 2025.
•Staff were asked to investigate the potential for free or
discounted parking in the Resort Area for VB residents
•This presentation will present a recommendation from
City Staff for City Council’s consideration
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Parking Enterprise Fund
•Enterprise fund - requires that the parking operations
generate sufficient revenue to support operations
•Parking Management is not supported by Real Estate or
Personal Property taxes – Not General Fund
•Parking Fund is not a revenue stream for the City’s General
Fund
•Revenue generated is used for operating, cleaning and
maintaining the parking program and facilities
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Goals and Objectives of Proposed Resident Program
•Create a VB Resident Parking Program
for use at the Oceanfront
•Streamline parking payment and
validation process
•Modernize and incentivize existing rate
structures
•Encourage turnover in high demand on-
street areas
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Existing Parking Programs
•Existing Residential Discount: $3 after 5:00pm
•On-Street: $2 per hour. 3-hours max parking limit.
•Monthly Parking (per garage): $50 a month, non reserved
space. $100 a month reserved space.
•Weekly Parking (per garage): $50 a week
•Garage: $2 per hour. Max of $20. rates renew daily at 5am.
•Seasonal Lot Permit: $70 1st permit, $10 on 2nd permit.
•Residential permits:
•Neighborhood Residential Parking Programs
•Cavalier Shores & Ocean Hills Pilot Program
•AQUA residents – 25th Street Garage
•Atlantic Park Living residents - 20th Street and Baltic Ave Garages
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Key Recommendation: Resident Parking Program
Introduce a $50 annual resident parking voucher
•Renewed yearly with proof of residency
•Voucher credits usable at all locations and on-street
spaces in the identified Oceanfront Service Zones
Program Structure & Technology
•Digital voucher issued via mobile app
•Tracks usage per resident for data insights
•Simplifies parking decisions and promotes
engagement with our facilities
Renewal Incentives
•Residents who re-load after using their initial $50 can
purchase the next $50 worth of parking for $25 (first
re-load only – remaining at cost)
•Encourages retention and program loyalty
•Demonstrates commitment to resident affordability
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Key Recommendation: Resident Free Parking
Program – Oceanfront Lots & Garages
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Lots:
•2nd Street
•4th Street
•Rudee Loop
Garages:
•9th Street
•25th Street
•31st Street
Key Recommendation: Resident Free Parking
Program – On-Street
On Street Metered Spaces
•Only in paid parking spaces between Rudee
Loop and 38th on Atlantic.
•Bordering side streets between Atlantic and
Pacific Avenues in the same boundary.
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Program Modifications
•Recommend Eliminating
•$3 after 5pm Resident discount
•3-hour on-street parking max
•Progressive Pricing Strategy – New Hourly
Structure
•On-street structure, Surface Lots and
Garages: Gradual hourly rate increases to
promote turnover
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Progressive Pricing Strategy
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On Street Surface Lots Garages
2nd St, Rudee Loop, 4th St.9th St., 25th St, 31st St.
Hour Rate Hour Rate Hour Rate
1 $1.00 1 $1.00 1 $1.00
2 $2.00 2 $2.00 2 $2.00
3 $3.00 3 and over $ 3 per hr 3 and over $ 3 per hr
4 and 5 $ 6 per hr
6 and 7 $ 7 per hr Daily Max $ 24.00 Daily Max $ 24.00
8 and over $ 8 per hr
•No time limit
•On-street parking
6:00am to 2:30am
•Rudee Loop on-
street parking
10:00am to 2:30am
•Hours of operation 6:00am to 2:30am
Progressive Pricing Strategy – Cont’d
•Progressive Pricing Strategy
•Encourages visitors to move to garages for longer stays
•Additional Pricing Recommendations
•Increase unreserved Monthly parking rates from $60 to $100
•Increase reserved Monthly parking rates from $100 to $150
•Increase Seasonal Lot Permit from $70 to $100
•Eliminate the discount on the 2nd permit purchase
•Anticipated Impacts
•Increased turnover in prime oceanfront spaces
•Revenue growth from updated rate structure and participation
to cover capital maintenance and operational needs
•Operational insight through data tracking and voucher analytics
•Improved resident satisfaction through digital access and
convenience 11
Request of additional FTE – Parking Fund
To support the operational needs of the program and
maintain service quality, we are requesting approval for
one (1) FTE - Administrative Technician
Primary Responsibilities:
•Serve as the first point of contact for the public and
stakeholders, managing incoming calls, concerns, questions,
and email communications
•Monitor and track program activity to ensure timely responses
and operational accuracy
•Oversee billing processes for additional parking voucher
requests, including verification, processing, and follow-up
•Manage all administrative tasks associated with the program
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Next Steps
•Staff will begin making the technical
adjustments necessary to create the voucher
program
•Ordinance to modify Sections 21-322 & 21-
323; removing the 3-hour limit on metered
parking (on-street).
•Program would begin April 1, 2026, with
registration beginning in 1st Quarter 2026.
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Questions/Discussion
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