HomeMy WebLinkAboutJANUARY 13, 2026 SPECIAL FORMAL SESSION MINUTES s
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VIRGINL4 BEACH CITY COUNCIL
Virginia Beach, Virginia
JANUARY 13,2026
Mayor Robert M. Dyer called to order the CITY COUNCIL SPECL4L FORMAL SESSION in the City
Council Conference Room, Tuesday,January 13, 2026, at 1:00 P.M.
Council Members Present:
Michael F. Berlucchi, Stacy Cummings, Mayor Robert M. Dyer, Cal "Cash"
Jackson-Green, Robert W. "Worth" Remick, Jennifer Rouse, Joashua F. "Joash"
Schulman and Rosemary Wilson
Council Members Absent:
David Hutcheson- Vacation
Dr.Amelia N. Ross-Hammond—171
Barbara M. Henley—Family Illness
MAYOR'S CALL FOR
SPECIAL SESSION
ITEM#77896
"HONORABLE MEMBERS OF CITY COUNCIL
In accordance with the Virginia Beach City Code Section 2-21, and by the authority vested in me
as Mayor of the City of Virginia Beach, I hereby call for a SPECIAL FORMAL SESSION of the
VIRGINIA BEACH CITY COUNCIL
Tuesday,January 13,2026, at 1:00 P.M.
City Council Conference Room 2034
Building 1,-2"d Floor
2401 Courthouse Drive
The purpose of this SPECIAL FORMAL SESSION is to conduct PUBLIC BRIEFINGS and
CITY COUNCIL COMMENTSIDISCUSSIONas listed in the attached and published agenda.At
the conclusion of the public briefings and City Council comments/discussion, City Council will
convene into a Closed Session where the following matters will be considered.•
• Publicly Held Property—District 2,District 6
• Personnel Matters - Council Appointments: Council Boards,
Commissions, Committees, Authorities, Agencies, Taskforces and
Appointees
At the conclusion of the Closed Session, the City Council will reconvene into Open Session for the
purpose of certifying the Closed Session. The Special Formal Session will be broadcast on Cable
TV, virginiabeach.gov and Facebook Live.
Sincereh',
Robert M. Dyer
Mayor"
Enclosure
CC.' City Manager
City Attorney
City Clerk
Deputy City Managers
FOL4 Officer
Communications Office
January 13, 2026
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CityVirginiaof Beach
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MUNICIPAL CENTER,BUILDING 1
2401 COURTHOUSE DRIVE
Robert M. Bobby" Dyer VIRGINIA BEACH,VA23456-9000
MAYOR OFFICE:(757)385-4581
CELL:(757)407-5105
BDYERCoDVBGOV.COM
January 8, 2026
HONORABLE MEMBERS OF CITY COUNCIL
In accordance with the Virginia Beach City Code Section 2-21, and by the authority vested in me as
Mayor of the City of Virginia Beach, I hereby call for a SPECIAL FORMAL SESSION of the VIRGINIA
BEACH CITY COUNCIL:
Tuesday, January 13, 2026, at 1:00 P.M.
City Council Conference Room 2034
Building 1 —2"d Floor
2401 Courthouse Drive
The purpose of this SPECIAL FORMAL SESSION is to conduct PUBLIC BRIEFINGS and CITY
COUNCIL COMMENTS/DISCUSSION as listed in the attached and published agenda. At the
conclusion of the public briefings and City Council comments/discussion, City Council will convene
into a Closed Session where the following matters will be considered:
• Publicly Held Property— District 2; District 6
• Personnel Matters— Council Appointments: Council Boards, Commissions,
Committees, Authorities, Agencies, Taskforces and Appointees
At the Conclusion of the Closed Session, the City Council will reconvene into Open Session for the
purpose of certifying the Closed Session. The Special Formal Session will be broadcast on the Cable
TV, virginiabeach.gov and Facebook Live.
Sincerely,
Robert M. Dyer
Mayor
Enclosure
cc: City Manager
City Attorney
City Clerk
Deputy City Managers
FOIA Officer
Communications Office
3
CITY COUNCILS BRIEFINGS
START INHAMPTONROADS
ITEM#77897
1:02 P.M.
Mayor Dyer welcomed Nancy Grden, President & CEO — Hampton Roads Executive Roundtable and
Lauren Roberts, Vice President of Marketing and Communications — Hampton Roads Chamber of
Commerce. Ms. Grden expressed her appreciation to City Council for their continued support and
distributed copies of today's presentation, attached hereto and made a part of the record.
Mayor Dyer expressed his appreciation to Ms. Grden and Ms. Roberts for the presentation.
January 13, 2026
VIRGINIA
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Start in _
Hampton
Roads
A vibrant coastal region. History, culture, innovation — �'
and community converge here as a dynamic hub. ,..
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Start your new chapter with us. .-. _ T
January 13, 2026 - City Council Briefing
Nancy Grden, President & CEO — Hampton Roads Executive Roundtable
Drew Lumpkin, Vice President of External Affairs — Hampton Roads Executive Roundtable
Lauren Roberts, Vice President of Marketing and Communications— HR Chamber of Commerce
H A M P T O N R 0 A D S
HAMPTONROADS
CHANBER C- •
R EG 10 NAL TALE NT
MARKETING PILOT-OVERVIEW
Project Background:This pilot program grew from the Fahrenheit Study, a talent retention/attraction study
sponsored by the Hampton Roads Executive Roundtable and the Hampton Roads Workforce Council. The
Hampton Roads Chamber is the lead regional partner for the landing page and future engagement initiatives
ahead, with all member of the Regional Organizations Presidents Council in support
Project Partners:This pilot is also in partnership with VEDP and DCI, the talent and economic development
marketing agency contracted to develop the landing page and implement the earned and paid media campaign
Project Goal: Attract and retain top talent in Hampton Roads through paid and earned media strategies promoting
our assets to a broad yet targeted audience
Regional Goal: Pilot the promotion of our talent opportunities in the region. Additionally, this project provides us
the ability to test having a regional marketing initiative with a focus on talent
Regional Stakeholders: Organizations, businesses and/or individuals that are regionally focused are invited to
participate in this initiative in many ways which also includes the region's young professionals organizations,
tourism and economic departments & startup communities
2
BACKGROUND
• Started with the Fahrenheit Study
• Commissioned by the Hampton Roads Executive
Roundtable and the Hampton Roads Workforce Council
• 2025 data shows Virginia remains flat with talent growth
3
WHY ARE THEY LEAVING ?
Top factors driving outmigration from Hampton Roads
COST OF LIVING: Perceptions around affordability and availability of housing, as well as other
cost of living expenses, contribute to quality of life and are widely viewed as important
SAFETY: Respondents overwhelming agree that a sense of security is a bedrock issue when it
comes to their satisfaction with life here
JOB/CAREER OPPORTUNITIES: Career and job potential are top-of-mind for respondents who
indicated they hold full-time employment; negative perceptions about the availability of sufficient
career opportunities is correlated with increased likelihood of outmigration
AVAILABILITY OF HEALTHCARE: Satisfaction gap was not as large as with other factors, but
£ still significant, ranked near) as important
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Fahrenheit Study Summary
• Younger, non-military, remote workers, who moved to the area as adults,
without children in the home most likely to leave
• Cost of living, safety/crime, career opportunities, and availability of
healthcare most impactful levers
• Those with roots here are our biggest cheerleaders; place making
influences more people to establish roots here
• We still have a regional identity crisis
• Entrepreneurs challenged by fragmented political geography, regional
branding / awareness, and access to later-stage growth capital
5
PAID & EARNED
MEDIA STRATEGY BY DO
Core Campaign Audiences:
1 . Job Seekers: Talent in our key occupation areas living in
target markets.
2. Quality of Life Chasers: Talent looking for a better quality
of life living in "higher-cost" target markets who would
benefit from Hampton Roads' competitive cost of living and
lifestyle assets.
3. Veterans: Veterans and transitioning service members in
our target markets looking for new opportunities.
Target Markets The following markets were identified through a Target Market ID exercise
for Virginia in 2024, which involved an analysis of key secondary data,
including in- and out-migration, alumni and occupational concentrations
and where Virginia competes favorably on key lifestyle and career factors.
1 . California
(ExelueBng •••••!•••••!!!•••
2. District Of Columbia NorthemVA) ••••••�!•���••���•••• ••
3. Florida •••••••••••••••••• to •••••
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4. Maryland ••!��!!••!•••�•• • f_
5. Pennsylvania •••••••••••••••s•••••••
6. New York •!••!!•• !:; 'w
7. North Carolina ••
8
Media Samples
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HEADLINE V1:Level Up or Start Up in Hampton Roads.
HEADLINE V2:Start the Next Chapter of Your Career. j
F2 V3/4:Expand your horizons and explore what's next with Hampton Roads'innovative HEADLINE:Live Where Others Vacation—Hampton Roads.
industries.With workforce programs,executive leadership,hands-on training or the power to HR 2025 F2 V4:From cultural districts like ViBe and the NEON District to Virginia's beautiful
start your own business,growth is within reach. beaches and Colonial Williamsburg,Hampton Roads offers all-access to recreation,culture and
coastal fun.
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HEADLINE V1:Where National Defense Meets Career Opportunity.
HEADLINE V2:From Service to Success in Hampton Roads. HEADLINE V1:Build Your Career and Life in Hampton Roads.
F1 V7/8:Home to 18 military installations representing every branch of the U.S.Armed Forces, HEADLINE V2:Where Career Growth Meets Coastal Living.
Hampton Roads is the epicenter of our nation's security interests.Whether you're transitioning F1 V3/4:Competitive salaries,abundant job openings and a vibrant lifestyle make it the perfect
from military service or looking to advance in the industry,Hampton Roads offers unparalleled time to explore your future in Hampton Roads.
career potential.
9
2025 Initiative Data
10
Data Overview
• 1.8 million impressions in 5 months
• 25,000 visitor sessions on landing page
• 1363 leads via forms & find a job links
• 964 email subscribers
• Cybersecurity, energy, engineering & maritime were the top
performing ad groups
• Top metros included Los Angeles, NYC, DC, Raleigh, Charlotte
• "Jobs in Virginia Beach" top searched keywords with 13k
impressions and more than 1k clicks
• $0.52 CPC for Google Display Ads with over 450k impressions
11
• d • Performance Insights
VIED Overview I https://startinhamptonroads.com
Paid Marketing Funnel
This funnel illustrates how paid advertising captures the attention of the target audience(awareness)and then nurtures them through the consideration
stage to ultimately evaluate the desired opportunities.
Date Range:Auto
Stage 1:Awareness Stage's KPIs
At this stage,a talent becomes aware of the Hampton 1 ,801 ,515 Impressions from ads across all
Roads as a potential relocation market through targetedchannels:Google,Meta&Linkedln
ads. * WA
Stage 2: Discovery Stage's KPls
At this stage,a talent becomes aware of the Hampton Roads'
potential through targeted ads and demonstrates interest by 24,989 Sessions by visitors from paid channels
visiting your website.
Stage 3:Consideration Stage's KPIs
Talent has demonstrated interest in learning more about the Hampton 1 �I Engaged S+Minutes
Roads as a potential relocation market at this stage by extensively r I
exploring your website. e r fig; Outbound Links
Stage 4: Evaluation Stage's KPIs
At this point,talent has a strong foundation of knowledge and is actively 1 ,3�3 Contact Us Form Submits
evaluating career opportunities and/or initiating contact with your team "Find a Job"Link Clicks
for personalized discussions. No data
12
Advertising �.
1
. . ormanceIns
Google Search Performance
Ad Performance Date Range:Auto
Ad Clicks CTR(Click-Through Rate)
The number of times users actually clicked on 9,002 The percentage of times users clicked on the,a 9.50%
the ads. measure of how compelling the ad is.
Impressions Average CPC(Cost Per Click)
How often the ad was shown to users,regardless if 94,728 The average cost every time a user clicked on the $1 •52
they clicked on it or not. t NIA ad. r N/A
Total Cost Conversions
Total cost associated with each search ad $13,645 Total conversions associated with each search ad 1 ,246
initiative. t N/A initiative.
Top Performing Ad Groups Date Range:Auto
Ad groups are collections of related ads that have been grouped together based on similar strategy or messaging.This chart provides insight into
which Google ad groups grabbed the most attention and led users to click on the ads.
Campaign Ad group Impressions Clicks CTR Avg.CPC Conv.rate 9
TA:S:Industries 5:Cybersecurity 14,497 1.020 7.04% $1.25 15.59%
TA S:Industries 5:Energy 3,889 346 8.9% $1.73 25,14%
TA:S:Industries 5:Engineering 9,285 744 8,01% $1.63 25.81%
TA:S:Industries S:Healthcare 3,246 454 13.99% $1.32 27.53%
TA:S:Industries 5:Maritime 5,363 1,047 19.52% $1.03 20.76%
TA:S:Generaljobs 5:General lobs 36,883 2,488 6.75% $1.96 12,12%
TA:S:Cost-of-Living 5:Cost Of Living 21,565 2,903 13,46% $1.38 5M%
Grand total 94,728 9,002 9.5% $1.52 13.84% 13
Date Range:Auto
Metro area Impressions Clicks
Top Performing Metros New York NY 15,624 1,694
This chart illustrates which metro areas saw Los Angeles CA 10,178 1,125
the most people clicking on the ads across Washington DC(Hagerstown MD) 8,911 536
Google Advertising Network, Baltimore MD 7,695 534
San Francisco-Oakland-San Jose CA 4,525 484
Philadelphia PA 3,700 376
1 -54/54
Date Range:Auto
Metro area Impressions Clicks -
Top Performing Metros Los Angeles CA 84,043 1,129
This chart illustrates which metro areas saw the most New York NY 49,501 771
people clicking on the ads across Google Advertising San Francisco-Oakland-San Jose CA 45,930 635
Network. Sacramento-Stockton-Modesto CA 29,851 414
Raleigh-Durham(Fayetteville)NC 18,248 255
Charlotte NC 14,414 244
1 -54/54
14
Top Performing Keywords Date Range:Auto
Keywords are the specific words or phrases that users type into search engines like Google.This chart provides the terms that led the most people
to click on the ads.
Campaign Search keyword Impressions - Clicks
TA:S:GeneralJobs jobs in virginia beach 13,373 1,001 7.49% $1.97
TA:S:GeneralJobs jobs in virginia 12,256 757 6.18% $1,82
TA:S: Industries tech jobs 5,377 412 7.66% $1.97
TA:S:Cost-of-Living affordable places to live 5,345 728 13.62% $0.93
TA:S:Cost-of-Living best cities to live 4,999 503 10,06% $0.68
TA:S:Cost-of-Living most affordable places to live in the us 4,509 617 13.68% $1.77
TA:S:GeneralJobs best places to live and work 4,362 294 6.74% $2.57
TA:S:Cost-of-Living housing affordability 3,960 965 21.84% $1.72
TA:S: Industries engineering careers 3,395 151 4.45% $2.58
TA:S: Industries government it jobs 2,635 71 2.69% $1.33
TA:S:GeneralJobs jobs in hampton va 2,340 162 6.92% $1.95
TA:S: Industries offshore jobs no experience 2,254 644 28.57% $0.88
TA:S:Industries healthcare jobs virginia 2,106 197 9.35% $0.74
TA:S: Industries engineer positions 2,085 192 9.21% $0.56
15
'%VEDp Advertising Performance
Deci
Google Display AdsPerformance
Ad Performance Date Range:Auto
Ad Clicks CTR (Click-Through Rate) 1 .34%
The number of times users actually clicked on 6,365 The percentage of times users clicked on the,
the ads. a measure of how compelling the ad is.
Impressions Average CPC (Cost Per Click)
How often the ad was shown to users, regardless if 474,703 The average cost every time a user $0.5 2
they clicked on it or not. clicked on the ad. NIA
Total Cost $3 300 Conversions
Total cost associated with each search ad 'NIA Total conversions associated with each ad initiative. 1 ,318
initiative.
i
16
Top Performing Ads
Date Range: Auto
This chart provides insight into ads that are capturing attention. This will help gain valuable insights into what types of messaging and creative
resonate with your audience.
Creative thumbnail Creative text Impressions - Clicks CTR
Looking for a better quality of life without breaking the 43,783 197 0.451 5
bank?In Virginia Beach,Norfolk&Newport News,your
dollar goes further with a lower cost of living than the
national average.
x.. 4
Competitive salaries,abundantjob openings and a vibrant 25,960 119 0.46g6
lifestyle make it the perfect time to explore your future in
Hampton Roads.
Home to one of the Top 10 Safest Cities in the U.S., 19,739 99 0.5%
Ham p ton Roads offers charming neighborhoods,peace of
mind and endless career opportunities.Whether
r launching a career or starting a family,Hampton Roads is
a safe place to call home.
V,1�Aow,
Home to 18 military installations representing every 15,107 51 0.34 Y
rr branch of the U.S.Armed Forces, Hampton Roads is the
epicenter of our nation's security interests.Whether you're
transitioning from military service or looking to advance in
.. tha i114i-tn1 4.—tnn Rn or-�c nffcrc iinnoro Icicrl��rncr
Grand total 169,966 719 0.429/6
17
Top Engaged Companies Top Engaged job Titles
Companies with the Highest Interaction from Talent. job Titles with the Highest Interaction from Talent.
This chart offers insights into which companies have garnered the This chart, provides insights into which job titles within our targeted
most engagement when their employees saw the ads. audience show the highest level of engagement.
Member company Impressions Total Engagement Member job title Impressions Total Engagement
name engagements rate engagements rate
Google 1,463 17 1.16% Software Engineer 13,582 140 1.03%
Meta 1,444 6 0.42%s Engineer 4,105 43 1.05%
Apple 1,202 12 1% Project Engineer 3,130 31 0.99%
Amazon Web Services 980 7 0.71% Technician 2,398 27 1.13%
(AWS)
Amazon 674 q 0% Sales Engineer 2,271 21 0.92%
Senior Software 2,170 32 1.47%
Intel Corporation 436 0 0% Engineer
Tesla 367 0 0% Mechanical Engineer 1,913 16 0.84%
NVIDIA 366 0 0% Engineering Specialist 1,873 14 0.75%
Self Employed 332 3 0.90h Data Scientist 1,717 9 0.52%
Qualcomm 315 0 0% Healthcare Specialist 1,620 26 1.6%
Microsoft 302 0 0% Registered Nurse 1,542 25 1.62%
Caltrans 295 0 0% System Engineer 1,513 15 0.99%
SpaceX 274 0 0% Design Engineer 1,446 20 1.38%
Lawrence Livermore 268 0 0% Software Engineer 1,347 0 0%
National Laboratory Intern
18
2026 Next Steps
Where a re we • •
• Go Virginia Region S grant (application submitted by the
Hampton Roads Chamber Foundation-HRWFC providing match )
• "Start" work group formed and meeting monthly
• Continued regional briefings
• Outreach session on January 20 for stakeholders
• City of Virginia Beach follow up-funding request for future
marketing content and outreach
Thank You !
�,/♦-•,,� HAM PTON ROADS
HAMPTQN ROADS
EXECUTIVE ROUNDTABLE CHAIVBER
HAMPTONROADS
WORKFORCECOUNCIL
ONE REGION. ONE WORKFORCE, ONE ECONOMY.
Other members of the Regional Organization Presidents Council (ROPC)
057 COLLAB IIIII ��
CIVIC ALLIAN E VTMI
HAMPTONRLIAN
MILITARY AND FEDERAL
FACILITIES ALLIANCE �
LEAULRtiHIP IlV�ttlUl'E
$ HAMPTON ROADS VIRGINIA
PDC Urban League of PENINSULA
Hampton Roads,Inc. CHAMBER
21
4
CITY COUNCILS BRIEFINGS
CANNABISADVISORY TASK FORCE UPDATE
ITEM#77898
1:31 P.M.
Mayor Dyer welcomed Andrew Lock,former Chair—Cannabis Advisory Task Force. Mr. Lock expressed
his appreciation to City Council for their continued support and distributed copies of today's presentation,
attached hereto and made apart of the record.
Mayor Dyer expressed his appreciation to Mr. Lock for the presentation.
January 13, 2026
Considerations RegardingPreparing for
and Administering an Adult Use
Cannabis Program for the City of
Virginia Beach
Virginia Beach Cannabis Advisory Task Force
January 13, 2026
CITY OF
V'IRGINIA
BEACH
Preface
• The Cannabis Advisory Task Force (CATF) was formed by City Council
to "review state and federal laws related to cannabis consumption,
sale and manufacture; to make recommendations of best practices
related to zoning and other policies to protect public safety and
quality of life of residents and visitors; to gather public input on the
issue; and to perform any additional duties assigned to the Task Force
by the City Council". As such, the CATF serves in an advisory capacity
and any information contained in this or any document are merely
recommendations to aid the City in contemplating an Adult Use
cannabis program if and when such a program is legalized by the
State. The City should follow any and all procedures and
requirements in codifying elements of any such program .
Summary
• Adult Use(Recreational) cannabis is illegal at the federal level, however the
federal government has taken a hands-off approach when individual states adopt
cannabis programs. The sale of medical cannabis has been legalized in Virginia
however Adult Use (AU) remains illegal. This report used text from two
previously submitted AU bills for its creation. While it is expected that any future
bills will be similar in content to those previously submitted, considerations and
recommendations may change based on any future bills that are signed into law.
• A significant portion of regulatory rule making, oversight and enforcement will
reside at the state level, with certain permissions and responsibilities granted to
the localities. Those permissions and responsibilities include an allowance to opt
out, taxation, a role in in license approvals and zoning, among others.
• We recommend that the City consider further citizen/constituent involvement
when crafting regulations to ensure all viewpoints are considered.
Summary - Continued
• We expect that there will be an initial wave of applications if/when Adult Use is legalized.
We recommend that the City, including the City Council and the City Manager, plan for
this from a staffing and other resources standpoint. Thereafter, there will continue to be
a need for resources as licenses are renewed and transferred.
• We recommend that the City implement a community outreach/education program to
include subjects such as health and safety, youth prevention, allowable areas for
consumption, and first responder training (including enforcement and health events).
• We recommend that the City address potential zoning issues regarding different land
uses such as cultivation, processing, testing, retail and consumption areas, including
different zoning districts and how each use will be permitted within each zoning district.
• We recommend that the City consider whether it wishes to levy a tax on the sale of AU
cannabis.
Overview of Proposed Legislation
Overview
• House Bill #2485 details the framework for an adult use cannabis
program in the Commonwealth of Virginia . Any future Bills are
expected to be similar but could have different provisions.
• Primary oversight for rule making, oversight and enforcement of the
program is granted to the Cannabis Control Authority
• Certain permissions are provided to the localities; however, locality
requirements must be in compliance with provisions of The Act
Cannabis Control Act Provisions
• Establishes requirements for participants and provides for licensure:
• Govern the cultivation, transport, sanitary standards testing, health and
safety warning labels.
• Implementation of a seed to sale tracking system
• Nature, form and capacity of all containers
• Establish a THC level per serving and per package
• Reasonable time, place and manner restrictions on all advertising,
including outdoor advertising
• Limit allowable retail stores to 2,500 sq ft of retail floor space
• Prohibits vending machines, drive-through windows, internet-based
platforms and delivery services
Permissions Granted to localities egislative Committee
recommends removing
Opt Out
• Local referendum on prohibition of retail marijuana stores "Opt-Out"
• Specific language as to the referendum questions required
• If majority of qualified voters vote "no" retail stores shall be permitted to
operate within the locality within 60 days of the results or January 1, 2026,
whichever is later
• If the majority of qualified voters vote "yes" retail cannabis stores shall be
prohibited January 1 of the year immediately following the referendum
• A referendum on the same question may be held subsequent to the vote to
prohibit retail cannabis stores but not earlier than four years following the
date of the previous referendum Recreational (Adult Use) sales •
commence 6 months from bill's
passage, or as early as September
2026
Permissions Granted localities - Continued
• Ordinances Prohibiting Sale or Use JLC recommends
• Public parks distance of
• Playgrounds receiving push back,
• Public Streets most likely will be 1000
• Any sidewalk adjoining a public street feet
• Other limitations set at State level :
• No retail cannabis stores within 1,000 ft of each other
• Interference with orderly conduct of churches, schools, child-care facility, substance
abuse facilities, federal, state or local government and hospitals (locality could object
and CCA could deny application)
• Quietude and tranquility of a residential area (locality could object and CCA could
deny application)
• An establishment where alcoholic beverages, tobacco or tobacco products are
manufactured, sold or used. (locality could object and CCA could deny application)
Permissions Granted Localities - Continued
• Nothing in this chapter shall be construed to supersede or limit the
authority to adopt and enforce local ordinances to regulate
businesses licensed pursuant to this chapter, including local zoning
and land use requirements and business license requirements
• The governing body or each locality may adopt ordinances...fixing
hours during which marijuana and marijuana products may be sold.
Such governing bodies shall provide for fines and other penalties for
violations
Permissions Granted Localities - Continued
• The Board shall notify the local governing body or each license
application. Local governing bodies shall submit objections to the
granting of the license within 30 days of the filing of the application.
• Notes:
• This process may be similar to establishments seeking alcohol licenses
• Other states have experienced a significant first wave of applicants
• Certain states have issued Conditional Use Permits (CUPS)
Permissions Granted localities - Continued
• Any locality may by ordinance levy a 2.5% tax on any sale taxable
under subsection A. Subject to subsection C the tax shall be in
addition to any local sales taxes imposed under the Virginia Retail
Sales and Use Tax Act.
• Nothing in this subsection shall be construed to (1) prohibit a locality from
imposing any tax authorized by law on a person or property regulated under
this subtitle or (ii) limit the authority of any locality to impose a license or
privilege tax or fee on a business.
recommendsJLC .
charge up to 3.5% tax
Public Safety
CITY OF
VIRGINIA
�. wmft,,m�w o, BEACH
x
u
Public Safety - Recommendations
JLC recommends o Opt Out
• Recommendation #1 provision
• That the City consider whether to hold a referendum on prohibition
of retail cannabis stores. Activities may include"
• Holding public forums to obtain citizen's input
• Reviewing appropriate timelines and statutes for putting a referendum on the
ballot
• Ensuring that any language of the Question is compliant with regulations
Public Safety Recommendations - Continued
• Recommendation #2
• That the City consider setting up a review and approval procedure for
cannabis businesses. Considerations/activities may include:
• Zoning review and approval
• Sanitary safety review
• Physical security review, including appropriate fencing/screening, cameras and
safeguarding of product
• Signage compliance (see zoning recommendations)
• Business license compliance
• Process for objecting to a license being granted by the state. Must be within 30 days of
application
• Consider resources needed to administratively handle a "first wave" of applications
• Consider timelines for Conditional Use Permits (CUPS)
Public Safety Recommendations - Continued
• Recommendation #3
• The City may want to consider drafting ordinances that limit or
prohibit the sale or use of cannabis in its parks, playgrounds, public
spaces, public street or any sidewalk adjoining any public street.
Considerations/activities may include:
• Reviewing the definition of public spaces to ensure all intended spaces are
included
• The posting of signage warning of the prohibition
• Training on enforcement
Public Safety Recommendations - Continued
• Recommendation #4
• That the City consider creating ordinances regarding the allowable
times for the sale of cannabis and cannabis products.
Considerations/activities may include:
• Open and closing hours on weekdays and weekends
• Is it feasible to have different regulations for differently zoned areas? le.
resort area vs. the rest of the city
• What constitutes cannabis products? Does this interfere with existing smoke
shops and/or convenience stores?
• Enforcement of such ordinances and penalties
Public Safety Recommendations - Continued
JLC recommends . .
3.5% locality
• Recommendation #5 restrictions o � _
es
• That the City consider what taxes/fees to charge
applicants/businesses. Considerations/activities may include:
• Reviewing taxes/fees imposed by similar localities in current adult use
markets
• The effect that taxes/fees may have on the regulated market, potentially
allowing unregulated markets to thrive
• Methods for collecting any taxes and fees
• Use of taxes and fees- designated or general fund?
• Use for Economic Development/TIP to reduce loss in tobacco tax revenue?
Public Safety Recommendations - Continued
• Recommendation #6
• That the City develop policies regarding the use of cannabis on City
owned and leased property, considering that cannabis remains illegal
on a national level . Considerations activities may include:
• Researching affects on federal and other funding
• Researching affects on other tenants
• Researching affects on partners in housing programs
• Developing policies and procedures regarding the above
• Developing policies and procedures regarding enforcement
Community Outreach
Community Outreach Recommendations
• Recommendation #1
• That the City consider implementing campaigns focused on
responsible use, youth prevention, and health risks associated with
misuse. Considerations/activities may include:
• Consider whether any taxes/fees should be allocated to outreach programs
• Collaboration with local health departments and schools to provide accurate,
age-appropriate information
• Advertising/social media campaigns for public awareness
Community Outreach Recommendations -
continued
• Recommendation #2
• Engage residents, business owners (to include minority, women-
owned and disabled), appropriate public officials and other
stakeholders early and often in the policy-making progress. Have
transparent communication to build trust and help identify public
concerns before they escalate. Considerations/activities might
include:
• Holding town hall meetings
• Polling citizens regarding relevant issues
• Use of the CATF to aid in outreach
Community Outreach Recommendations -
continued
• Recommendation #3
• Encourage workplace education for employers and employees.
Collaborate with local businesses to provide guidance on maintaining
safe and compliant workplaces, including education on workplace
drug policies and employee rights. Considerations/activities may
include:
• Building tool kits that outline laws and regulations, resources and points of
contact Note: recommends
requiredcannabis businesses would be
to establish a labor
agreementpeace
Community Outreach Recommendations -
continued
• Recommendation #4
• Offer training to law enforcement and first responders.
Considerations/activities may include:
• What is acceptable legal carry and use.
• Procedures for cannabis-related incidents/infractions with a focus on public
safety and civil rights.
• How to recognize impairment and procedures for enforcement
• How to recognize individuals in distress from use and procedures for
administering aid
Community Outreach Recommendations -
continued
• Recommendation #5
• Develop and communicate clear rules regarding where cannabis can
and cannot be consumed, particularly public spaces.
Considerations/activities may include:
• Consider whether private consumption spaces shall be allowed (if permitted
by statute). Consider age restrictions and rights of general public to enjoy
smoke-free environments.
• Consider how rules regarding public spaces are communicated in conjunction
with recommendations 1 & 3 above.
• Consider how enforcement or rules as part of recommendation #4 above.
Community Outreach Recommendations -
continued
• Recommendation #6
• Consider whether to prioritize social equity in licensing processes to
ensure that communities disproportionately impacted by past
cannabis enforcement have a fair opportunity to participate in the
legal market. Considerations/activities may include:
• Technical assistance
• Reduced fees
JLC is recommending up to 1'. •
• Grants funded by program taxes/fees initial cannabis licensesgoing to
micro-businesses
Community Outreach Recommendations -
continued
• Recommendation #7
• Consider whether to allow private event venues to apply for private
consumption permits for adult-only events (i.e. Art shows,
educational seminars, music events) . Considerations/activities may
include :
• Type of events that are appropriate JLC left CCA to explore
• Type of venues that are appropriate regulations allowing '
• Duration of events site consumption
• How to appropriately mitigate impact to non-consumersll cannabis
farmers markets . .
• Processes for application and approval
BUIUOZ
Zoning Recommendations
• Recommendation #1
• That the City considers text amendments to the City Zoning
Ordinance regulating the various land uses within the cannabis
industry. Considerations of land uses may include:
• Cultivation — Outdoor, greenhouse, indoor
• Processing • - Rouse bill sets minimum
• • - 111
feet, JLC,• Testing
recommended I mile.
• Retail Expected to be 1000 feet
• Consumption able toset own requirements
greater than 1000 feet
Zoning Recommendations Continued
• That the City considers which zoning districts will allow/restrict
cannabis-related uses. Such Zoning Districts may include:
• Agricultural Districts
• Business Districts
• Residential Districts
• Oceanfront Resort
• Central Business Core
Zoning Recommendations Continued
• Recommendation #3
• That the City considers how each cannabis-related use will be
permitted within each zoning district. Examples:
• Permitted By-Right
• Conditional Use Permit
• Prohibited
• Establishment of Overlay Districts
• Additional City Permit/Registration opportunities, similar to Short
Term Rental Requirements
Zoning Recommendations Continued
• Recommendation #4
• That the City considers how signage will be regulated for cannabis-
related uses. This may include:
• Limited square footage
• Wall signs
• Free standing signs
• Number of signs for each establishment
• Restrictions on window signage
S
CITY CO UNCIL'S BRIEFINGS
PROCESS IMPROVEMENT STEERING COMMITTEE(PISC) FY2026-27 BUDGET
CONSIDERATIONS EXERCISE
ITEM#77891
2:01 P.M.
Mayor Dyer welcomed Brad Martin, P.E., Chair - PISC. Mr. Martin expressed his appreciation to City
Council for their continued support and distributed copies of today's presentation, attached hereto and
made apart of the record.
Mayor Dyer expressed his appreciation to Mr. Martin for the presentation.
January 13, 2026
• Process Improvement
• • Steering Committee ( PISC)
Budget Considerations
Exercise
January 13, 2026
"4
Agenda Background
4
�~- Methodology
45 • Longer-term Efficiencies
cn- t� �, g c encies Cost Savings
Opportunities
Short-term Cuts and Revenue
, Qj
Recommendations for Additional Exploration
k Questions
v
Background
a
.g a#
City Council - Directed Budget
Reconciliation Assignment
As part of the FY2026 reconciliation process and
the subsequent approved FY2026 Adopted
Budget, City Council included the following:
"Direct the City Council appointed Process
i Improvement Steering Committee (PISC) to
collaborate and coordinate with the City
{ Manager's Office to review Cit department
1 ,
services to identify possible efficiency
opportunities, cost saving measures, and provide
recommendations to the Cit Council for its review
and consideration as part o�the Committee's fiscal
year 2026 annual report."
PISC ' s FY2026 Annual Report
and Guidance
• The Process Improvement Steering Committee ( PISC) will submit its
FY2026 annual report in August 2026
• PISC City Council Liaison Stacy Cummings provided clarifying guidance
that a portion of PISC's work should be delivered to City Council in time
for FY27 budget consideration with a target of $16 million in cost
reductions in time for FY27 budget considerations
5
wk;
ir
- _
PISC s Posit
ion
n
PISC does not opine on the appropriateness or
� a��ra oa,\ d �•,
need for this exercise; rather PISC focused on
fulfilling the Council's request through
,•a / thoughtful, collaborative ob*ective process
� 1
0��9
Methodology
Longer-term Efficient and cost Savings
Opportunities
"W
r- Collaboration with City Departments
Each year, PISC will collaborate with 2-4 City
�w
departments to identify and understand ongoing
3Hr� w efficiency and cost savings opportunities within
departments.
I4 � as rcr, r rr,,,
ima
Findings to City Council
PISC will provide its findings and recommendations
M
to the City Council on an annual basis to support
your decision-making.
Short-term Focus on $ 16 Million in Cuts and
Revenue — MethodologyHighlights
Identifying Potential Cuts
Department list for FY25 budget development, City departments were
asked to identify potential cuts. The resulting list was publicly shared with
= City Council
PISC list— PISC members also identified additional potential cuts and
revenue opportunities
Use of Surveys
�Qo - � s, y
PISC members surveyed on their level of interest in further exploring an
item (4-point Likert scale: very interested, somewhat interested,
somewhat not interested, not at all interested)
Items obtaining 70% or greater of "very interested/somewhat interested"
were then further examined to better understand potential impacts
• Departments provided information on potential impacts
zQ r�
�m PISC members surveyed using yes/no survey on whether to include on
0JS �
final list to Council; items obtaining70% or greater of es are included
o g "yes"
on the list
Robust discussion among PISC members throughout process with feedback
from staff
Recommendations for
Additional Exploration
Areas for Additi
Exploration
T
PISC encourages additional examination of the
feasibility, considerations, and potential impacts of
the items, including additional staff analysis and
cr• .,
intentional community engagement — such as
launching a community survey or holding
community listening sessions to gather the public's
` -� feedback on the included items
y
ce
/
�OQ 1i
Potential Areas for • • •
Department Item / Area Description Cost Reduction / Revenue Increase
Economic Development Prove cost/benefit (ROI), 25%expense reduction $1,210,647
Parks&Recreation Out of School Time—increase fees, reduce cost to breakeven $3,392,535
Parks&Recreation Inclusion Services program—eliminate $1,071,432
Aquarium Increase fee, reduce expenses to breakeven $2,012,975
Library Reduce programming by 10% $2,271,886
Library Support Services—eliminate based on ROI or reduce by 10% $302,351
Parks&Recreation Early Childhood Services—increase fees, reduce expenses to breakeven $1,124,272
Parks&Recreation Landscaping Services—5-10%reduction $1,497,331
12
Potential Areas for • • •
Department Item / Area Description Cost Reduction / Revenue Increase
Parks&Recreation Extend the current mowing cycle of 14-day maintenance frequency for $238,639
the 178 neighborhood parks to once every 16-18 days
Cultural Affairs Reduce funds to arts,cultural& history programming,marketing,and $98,359
public art maintenance
Parks& Recreation Extend mowing cycles for all divided roadways from 18-21 days to a cycle $516,594
of 21-23 days.Also extend contractually maintained sites to 21-23 days.
Citywide Revisit exploration of existing dedications for capacity to offset portion of Varied
citywide real estate tax rate reduction. More specifically, P&R, Outdoor
Initiative, Major Projects,ARP,Town Center TIF,TIP,TAP, Open Space,and
EDIP
Police Eliminate the Mounted Police Unit $1,458,153
Aquarium Reduce Technical Exhibit budget by 10% $111,179
13
Potential Areas for • • •
Department Item / Area Description Cost Reduction / Revenue Increase
Citywide Annual 5-10% headcount reduction of low performers/vacant positions, Varied
keep track of attrition, and do not back fill
Human Services Quality Improvement—Eliminate or reduce expenses by 10%and do Cost $3,034,255
Benefit Analysis (ROI)
Human Services Ask for 5%expense reduction overall $1,118,758
Police Reduce Marine Patrol—Develop cooperative agreement with US Coast $736,182
Guard
TOTAL Estimated Cost Reductions $20,195,548
14
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THANK YOU . .
rt}
. � � Questions .
05
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6
CITY COUNCIL'S BRIEFINGS
DISPARITY STUDY UPDATE
ITEM#77892
2:42 P.M.
This presentation has been re-scheduled
January 13, 2026
7
CITY CO UNCIL'S BRIEFINGS
HRT TRANSPOR TA TION SER VICES PLAN(TSP)
ITEM#77893
2:43 P.M.
Mayor Dyer welcomed Kathy Warren, Director and Hank Morrison, Comprehensive Planning
Administrator—Planning Department. Ms. Warren expressed her appreciation to City Council for their
continued support and distributed copies of today's presentation, attached hereto and made a part of the
record.
Mayor Dyer expressed his appreciation to Ms. Warren and Mr. Morrison for the presentation.
January 13, 2026
41
•
N
••k
f
-
FY27 HRT Transportation Service Plan (TSP )
Kathy Warren, Director, Planning and Community Development
Hank Morrison, AICP, CZA, Comprehensive Planning Administrator
City Council Briefing, January 13, 2026
f .
3
Presentation Overview
• What is the Transportation Services Plan (TSP) and process?
• Current Hampton Roads Transit (HRT) Virginia Beach Routes and cost
• Virginia Beach requested changes to FY27 program and HRT Response
• Route 33 — Tidewater Community College (TCC) to Oceanfront
• Bayside Microtransit Program status
• Next Steps
• Discussion
FY2027 TSP 2 �/4
What is the Transportation Services Plan (TSP ) and Process ?
• Annual budgeting process for Hampton Roads Transit (HRT) partner cities
• Four-month process beginning in October
• HRT provides proposed service hours via letter to the City Manager
• City staff reviews proposal, provides data-supported requests for changes in service and cost
estimates
• HRT provides feedback and cost estimates
• City responds with final request for service for next fiscal year
• HRT finalizes Virginia Beach's state and federal funding percentages based on the service levels
requested by all partner cities
• HRT Management/Finance Advisory Committee holds January meeting to review all cities' TSPs
• HRT finalizes TSP for all cities in February
FY2027TSP 3
r Pk uwi f n
e
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C M E f;q.r L3 G.A G,F
Y ISLAND
NO E
I' Ck a
k LANTwaN
CNU %LAND t.RAC;O
V4L KENGS GRANT
Vir Beach
WESTERN
6 NCN NORTH
OCEANA NAVAL
AIR STATION
W STERN °
OR A N SOUT
rott"°.. Nl". OL AC,. AIR NECK
MOOD OUSE
CO:
PRINC S AN E
GRrwMDR R
Wf,'T
DEEP CREE«
SOUTH SIGMA
PUNGO AND£%RiC)rt_
AtgrktAptr
Current Routes & Annual Cost
HRT provides public transit services in the City of Virginia Beach through:
• 11 fixed-route bus lines,
• 3 seasonal trolley routes,
• Paratransit and
• Microtransit.
Virginia Beach's FY26 TSP Program cost $8,596,142. Of the total cost:
• $7,463,252 was paid for by the General Fund
• $1,187,157 was paid for by the TIP Fund
• The City received a reliability credit of $701,798 that was applied to the
total program cost ending in the final dollar amount.
FY2027 TSP 5
FY2027 DRAFT TSP - VIRGINIA BEACH
Service Total Farebox Farebox Federal& Operating Local Local
VA Beach City Routes Hours Expense Revenue Recovery State Aid Assistance% Funding Funding%
Bus
12 VA Beach 6,942 $ 857,965 $ 52,269 60% $ 449,812 52% $ 355,884 410°0
15 VA Beach 2,139 $ 264,360 $ 25,829 10% S 138,598 52% S 99,933 38010
20 VA Beach 27,765 $ 3,431,489 $ 402,046 12% $ 1,799,054 52% $ 1,230,389 36%
22 VA Beach 7,433 $ 918,648 $ 66.687 7% $ 481,627 52% $ 370,334 40%
24 VA Beach 7,136 $ 881,941 $ 36,561 4% $ 462,382 52% $ 382,998 43%
25VA Beach 7,783 $ 961,904 $ 43,731 5% $ 504,305 52% $ 413,868 43%
26VABeach 6,078 $ 751,183 $ 28,919 4% $ 393,829 52% $ 328,435 44%
27VABeach 6,220 $ 768,732 $ 69,497 9% $ 403,030 52% $ 296,205 39%
29 VA Beach 7,500 $ 926,928 $ 55,942 6% $ 485,968 52% $ 385,018 42%
33 VA Beach 12,603 $ 1,557,610 $ 92,796 6% $ 816,621 52% $ 648,193 42%
36VABeach 8,697 $ 1,074,866 $ 56,801 5% $ 563,529 52% $ 454,536 42%
Bus Total: " ,296 $ 12,395,626 $ 931,078 8% $, 6,498,755 52% $ 4,965,793 39%
Trolley
30VABeach 9,241 $ 1,142,099 $ 78,374 7% $ 598,778 52% $ 464,947 41%
31VABeach 5,113 $ 631,918 $ 30,221 5% S 331,301 52% $ 270,396 43%
35 VA Beach 7,464 $ 922,479 $ 17,949 0% S 483,635 52% $ 420,895 460la
Special Event 1,515 $ 187,239 $ - 00/1 S 98,166 52,,:; $ 89,073 4&;v
TrotteyTotat: 23,333 S 2,883,735 $ 126,544 43f S 1.511,880 52 S 1,245,311 43%
Paratransit: 51,765 $ 7,414,095 $ 247,693 3% $ 4,436,272 60% S 2,730,130 37%
Virginia Beach ModatTotat: 175,394 $ 22,693,456 S 1,305,315 6°Jo S 12,446,907 56% $ 8,941,234 39%
Commission Expense $ 230,942
Advanced Capital Contribution
Virginia Beach Local Contribution: $ 9,549,610
Cost Comparison
Funding Source Mode FY26 FY27 Difference
General FundFixed Route $4,965,793 :
,430
Bus
General FundParatransit $2,875,889 •
TIPTrolleys ;
,154
Total $8,596,14249 . 4.;
*The increase in cost is due to increased costs of operations, increased levels of service on Route
20 (regional route), and a new collective bargaining agreement with HRT operators.
FY2027 TSP 7 e_
City Change Requests
y,.
Staff requested the following service changes for FY27:
• Reinstate Route 34 Circulator in Resort Area to be deployed only on event days.
• A seasonal express route connecting Norfolk International Airport (ORF), Town Center, and
Resort Area (pilot program).
• New Route to serve Amazon Facilities ORF4 and DRC6.
Staff received the following answers in response to the requested service changes for FY27:
• HRT is unable to program the requests for Route 34 or the seasonal Airport route due to ongoing
bus operator shortages.
• Service to ORF4 on Dam Neck Road will operate 2 morning trips and 2 afternoon trips between
Downtown Norfolk, Newtown Road Light Rail Station, Virginia Beach TCC, and ORF4.
• Service will be funded by the Hampton Roads Regional Transit Fund; no city funds are required.
FY2027 TSP 8 r
Route 33
• Year-round, fixed-route service connecting Virginia Beach
TCC and Resort Area; funded by the General Fund. NORTH V
Virginia-Beach
IREA
In FY26, the length of route was reduced due to lowNORTH CENTRAL
ridership and poor reliability.
• City Staff and HRT met with the Virginia Beach Hotel WOODS OCEANA NAVAL
Association (VBHA) on January 5, 2026 to discuss issues AIR STATION
they are experiencing in the "off-season" due to the CHIMNEY HILL
change in service. OAK SPRINGS
• Staff has requested a quote from HRT to reinstate Route
33 to its o anal terminus at 68t"
n Street and Atlantic •
Avenue and will continue to work with VBHA on ways to
improve transportation for the workforce and visitors of
the Resort Area.
• City Council may decide to reinstate the original route as Awif
part of the FY27 TSP.
FY2027 TSP 9 �,r
... -. i _ ..r.irn k.n .,, ,.d ., ..u%r,Ar .a.,.+.'✓a, .nAM1M,
Bayside Microtransit Program
• Operated through December
2025 , , ;, Service area:take Smith,
Aragona Village,
• Partially funded through the • ... . ..• Pembroke,Arrowhead,
9ayside
tions:Sentata
State's TRIP Grant tellHospital, iginia
Wesleyan University,
•
Cost of Year 2 of Microtransit: PteavirpKcx=R
N$700,000
• City Council can direct HRT to
pursue TRIP grant; service
would restart May 2026
• Transportation Planning Staff
is currently in the process of
creating an RFP for
microtransit zones
throughout Virginia Beach � �►
FY2027 TSP 10
Next Steps
- ---------
•
Direction on Bayside Microtransit Program
• Waiting on Route 33 cost estimates from HRT
• Deadline for modifications to the proposed TSP is Friday, February 13, 2026
• If Virginia Beach requests to modify its local TSP after that time, the city will
bear 100% of the service cost associated with the modification
FY2027 TSP 11 IV 10
Thank you !
Questions
?
8
CITY COUNCILS BRIEFINGS
SPRING 2026 MILITAR YAPPRECL4 TION E VENT
ITEM#77894
3:03 P.M.
Mayor Dyer welcomed Amanda Jarratt, Deputy City Manager. Ms. Jarratt expressed her appreciation to
City Council for their continued support and distributed copies of today's presentation, attached hereto
and made apart of the record.
Mayor Dyer expressed his appreciation to Ms. Jarratt for the presentation.
January 13, 2026
.t
I
3
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r
;+��. ��°P' u#�,}, ra°iU� "'o ��g,. re�U' r. '�,��TM: �-af��se"�-w;-z•�: ".
Spring 2026 Military Appreciation Eve nt
Amanda C. Jarratt, Deputy City Manager
January 13, 2026
I
CITY OF
BEACHVIRGINIA
i
Purpose
• Inform City Council of the exciting partnership to create an
opportunity to honor and recognize our military community and
celebrate our nation's history here in Virginia Beach.
• Provide an overview of marketing strategies for the Spring 2026
Military Appreciation event.
• Provide an overview of the communications strategies for the 2026
Good Vibes Behavior and Expectations Campaign.
Event Overview n Progr ' 'I'
and
Stars, Stripes and Spurs: Virginia Beach Military Appreciation Weekend virginia beach
LIVE THE LIFE
Stars, Stripes and Spurs: Virginia Beach Military Appreciation Weekend
April 24-26, 2026
Sponsored by USO, Visit Virginia Beach, and Beachevents
Kicking off Virginia Beach's celebration of VA250,
250 years of the American Military
FU S
*
virginia beach
LIVE THE LIFE
3 VB
Bu Is and Barrel 's'" 'B"" "e''' 'a" 'ch ' k '-o-d'eo
Stars, Stripes and Spurs: Virginia Beach Military Appreciation Weekend virginia beach
LIVE THE LIFE
I�
A
Presented by Beachevents .. A
Witness some of the best bull riders and ( A
barrel racers in the country competing
for the "Best of Beach" buckle. ,
Features the mini bull riders and beach
rodeo clowns.
The Virginia Beach Bulls and Barrelsm
Beach Rodeo is officially sanctioned by — "' �
I: 7rue 'it Row
the Southern Extreme Bull Riding t'
: s _
'Associateo (SEBRA)n Rzar3
4 {
Bulls and Barrels Beach rodeo is a paid, AL11;
ticketed event. w ,
ter° 4
USO Experience Virginia Beach Di a
Stars, Stripes and Spurs: Virginia Beach Military Appreciation Weekend virginia beach
LIVE THE LIFE
Military Equipment Features
USA HMMWV, USA LMTV, USA M977 HEMTT,
T USA M747 60-ton Low Boy, USA MRAP USMC . _
AAVP-7, USCG Defender Class RB-S s
with tow vehicle (F450), USN Special Boat
Team , Combat Craft Assault (CCA), USN LCAC =
Vendor and Artist Features
USO will provide space for local Military owned
businesses and artists to participate.
Free event "' "
5 3:
Weekend Event Schedule
Stars, Strips and Spurs: Virginia Beach Military Appreciation Weekend virginia beach
LIVE THE LIFE
3rd Street Beach
Friday 4:00 p.m. Running of the Bulls
Saturday 1:00 p.m.-4:00 p.m. 4H and Vendor Village/3:00 p.m.-5:00 p.m. Rodeo
Sunday 1:00 p.m. -4:00 p.m. 4H and Vendor Village/3:00 p.m.-5:00 p.m. Rodeo
17th Street Park
Friday 5:00 p.m. -7:00 p.m. USO Dinner and Nashville Singer/Songwriter Event
Friday 7:00 p.m. - 10:00 p.m. Beach Events Nightly DJ Entertainment ;t
Saturday 7:00 p.m.- 10:00 p.m. Beach Events Nightly LIVE Entertainment
24th Street Park(MAINSTAGE) a
Friday 7:00 p.m. - 10:00 p.m. Beach Events Concert Headliner
Saturday 7:00 p.m. - 10:00 p.m. Beach Events Concert Headliner
31st Street Park «
Friday 7:00 p.m.- 10:00 p.m. Beach Events LIVE Entertainment
Saturday 7:00 p.m. - 10:00 p.m. Beach Events LIVE Entertainment t °
k
Atlantic Avenue between 17th and 21st Streets
Friday 10:00 a.m. - 5:00 p.m. USO activations featuring military displays,vendors, public safety displays
Saturday 10:00 a.m.-5:00 p.m. USO activations featuring military displays,vendors, public safety displays & '
Sunday 10:00 a.m. - 5:00 p.m. USO activations featuring military displays, vendors, public safety displays
19th &23rd Streets(CLOSED STREETS)
Friday 7:00 p.m.- 10:00 p.m. Beach Events LIVE Nightly Entertainment 6
Saturday 7:00 p.m.- 10:00 p.m. Beach Events LIVE Nightly Entertainment
Road Closures
Stars, Stripes and Spurs: Virginia Beach Military Appreciation Weekend virginia beach
LIVE THE LIFE
Road Closures
Atlantic Avenue between 17th and 21st Streets
ROAD
vB
CVB and Sports Tourism Facilities Activities
during Stars, Stripes and Spurs: Virginia Beach Military Appreciation Weekend virginia beach
LIVE THE LIFE
Convention Center and Sports Tourism Weekend Events
SOFTBALL
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Marketing and Public Relations
STARS
VIRGINIA BEACH
• The event is being marketed by a landing page on STRIPES MILITARY APPRECIATION
VisitVirginia Beach.com that will lead to the organization's perspective WEEKEND
& SPURS
sites. A social media campaign, organic and paid media placements Wrg M.Feah
targeting drive markets. EVENTS FROM 3"STREET TO NEPTUNE PARK,LOAM TO IOPM
• Sales team will share event information with travel agencies.
• Media FAM: Travel South International Showcase pre-faro tour will
coincide with Stars, Stripes and Spurs event. Virginia Beach will co-host a
group of international writers in partnership with Virginia Tourism USO EXPERIENCE
MUSK RODEO
Corporation (VTC).
• Press Release: April event round-up, distributed regionally and �k •
nationally in January to leisure travel and consumer outlets as well as
niche (i.e., military, country western, etc.) outlets.
• Amplify City Communications messaging. eacasocev
USA
TR-AVEL , SOUTH
9
2026 Behavior and Expectations Campaign
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Combined efforts let us:
• Reinforce safety and quality of life in Virginia Beach
• Sets clear expectations during peak season
• Strengthens trust and visibility of law enforcement
• Protects Virginia Beach's family-friendly brand
Continuing and expanding on Good Vibes Only, along with blending the Spring Event
Campaign, positions the City to proactively manage peak-season challenges,
reinforce quality-of-life expectations, and strengthen public trust while maintaining
Virginia Beach's identity as a welcoming, family-friendly destination.
C(1 Y OF
VIRGINIA
V��' BEACH
In Conclusion
• City looks forward to the 2026 Resort season with many exciting
events that begin in the next few weeks.
• Excited to be working with our partners in the USO and Beachevents.
• Intend to implement an annual event honoring the men and women
of our military community.
13 VP
Thank You
Questions and Discussion
CITY OF
VIRGINIA
,•��••�,,,,.� BEACH
14
Marketing Tactics
Stars, Stripes and Spurs: Virginia Beach Military Appreciation Weekend virginia beach
LIVE THE LIFE
Tactics
• Landing page on Visit Virginia Beach website for event promotion and ticket sells on USO and Virginia Beach Events pages
• Partner with VA250 and SAIL250 committees to cross-promote on multiple platforms
• VVB social channels campaign featuring stories and reels leading up to and during the event weekend
• Using VA250 and VVB tags on social postings
• Organic and paid digital paid placements targeting regional drive markets with targeted KPI of 5:1
• Mirror City Communications on VVB socials as needed
• Create event blog content and feature on 'Things to do this Month' on VVB website events page
• Feature event on VVB website homepage pop-up
• Sales leisure team to share Stars, Stripes and Spurs information to travel agencies, OTAs and distributors for Sail250 events
15 V
MarketingExamples
Stars, Stripes and Spurs: Virginia Beach Military Appreciation Weekend virginia beach
LIVE THE LIFE
STARS
VIRGINIA BEACH
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Public Relations
Stars, Stripes and Spurs:
inia Beach
• Military Appreciation Weekend
virginia beach
LIVE THE LIFE
Me ia FA ravel South International Showcase pre-fam tour will coincide with Stars, Stripes
• Spursi - .ch will co-host a group of international - partnership
with Virginia Tourism • • • •
Press Release: April event round-up, distributed regionally and nationally in January to leisure
travel • consumer outlets as well as niche (i.e., military, country western, - outlets
Amplify City Communications - • • releases
VIRGINIA BEACH,VA
17
June 16-19,2026
Prepare for a spectacular,once-in-a generation event!In June 2026,as part of America's 250th (`f
anniversary,the gorgeous waters off Yrginia Beach will be the breathtaking initial rendezvous point for �\J�(j],j
the Sai1250®Virginia fleet!Picture this:a majestic international fleet of over 50 tall ships and historic
vessels gathering near the Lesner Bridge betore beginning their grand Sai1250b'Virginia Parade of V rgln�a+�,
C T TH7 � Sail into the Chesapeake Bay.This is your chance to witness an awe-inspiring,historic procession of ��
RAV E L � �J O� 1 1 1 � � USA maritime magnificence right off our shores! 2�6
`�� This is a MUST-SEE event)Secure your prime viewing spot along the Chesapeake Bay side of Virginia
Beach on the morning of Friday,June 19,2026 to watch the start of the Sai1250 g Virginia Parade of Sail!
Ready to plan your unforgettable trip to witness history on the water?Start booking your
accommodations NOW!Vislt www.visitvirginfabeach.com to plan your trip!
April Events Alignment cont'd
• For each event throughout the Special Event Season, there are several tactics including:
• Event summary on Special Events Info Page
• Direct links and calendars to event information presented by external organizers
• Social graphics
• Multiple logistics posts on the City's social media platforms
• Ongoing advisement for residents and visitors to plan ahead, and use the Waze app
(traffic) and VB Go app (parking)
• Messaging encouraging event attendees to use HRT buses, car pooling, ride share, bicycling,
walking, and more to ease traffic and parking congestion
• Event impacts and road closure notices posted on the Public Works Road Closures page
• Media advisory
• On-call Communications professional for inquiries and/or emergencies during event
weekends
18
The City of Virginia Beach will continue and expand on the Good Vibes Only
campaign for spring and summer 2026. Building on the strong performance
results from 2025, the campaign will continue to welcome visitors while
reinforcing shared expectations around safety, courtesy, and respect for
people and property. The expanded effort will partner with the Virginia Beach
Police Department through short-form educational videos that also support
recruitment and community trust.
• Proactive, education-focused seasonal campaign
• Reinforces safety, courtesy, and respect for people and property
• Balances tourism, resident quality of life, and public safety
i
CITY OF Welcome
VIRGINIA
AC
#G..dVib..0n1yVB
April Events Alignment
• As Military Appreciation Weekend will attract 10K attendees minimally each day, the event will be apart of RMO's Special
Event Season. The Season typically kicks off in March with the Shamrock Marathon Weekend and closes with Holiday
Lights at the Beach at the end of December each year.
• The event will follow the format currently in use for the Special Event Season with ongoing communications focus by the
Communications Office on traffic, parking, safety, and any event impacts, such as road closures and parking garages at
capacity.
• For public engagement, there are two widely publicized community meetings before a sub-committee of RAC each year
to cover the first and second halves of the Special Event Season. Co-presenters are leadership representatives
from RMO, VBPD and Communications.
• For each event season, the City's aim remains the same — to enable residents and visitors to have an enjoyable
experience at the Oceanfront and ensure that the City can address matters such as traffic, parking, safety, crowds and
communications.
20 VP
What's New for 2026
Expanded VBPD Partnership
• 50-60 short educational videos (15-20 seconds each)
• Focus on safety reminders and commonly misunderstood laws
• Humanizes officers and builds trust
• Supports recruitment efforts while educating the public
Example concept for a short clip:
"Hi, I'm (Insert first name) with the Virginia Beach Police Department. When
you see flashing lights and hear sirens, Virginia law requires drivers to move
to the right and slow down when it is safe to do so. Staying alert helps keep
everyone safe. Thanks for doing your part, and remember, we want Good
Vibes Only in Virginia Beach."
CITY OF
Have a
good time. VIRGINIA
74
V-B, BEACH
Tools and Channels Outcomes
• Owned: City website pages, Beach Rules • Reinforce a consistent City message across
and Event Info pages, email newsletters departments and partners
Paid: Social and video advertising to • Improve public understanding of rules and
reinforce key messages and event readiness expectations before large events
Earned: Media coverage aligned with spring Support safe, successful spring activations
event announcements and public safety • Maintain Virginia Beach's welcoming, family-
preparedness friendly brand while protecting quality of life
• Shared: CVB, hospitality partners, digital
signage, and stakeholder toolkits
CITY OF
VIRGINIA
,,,,� BEACH
CityVirginiaof Beach
Stars, Stripes and Spurs: Virginia Beach Miitary Appreciation Weekend virginia beach
LIVE THE LIFE
Atlantic Avenue
Police
• Internal Units
• Youth Services
• Training Bureau
EMS
Fire
Public Works
23 V_
9
CITY COUNCIL DISCUSSIONIINITL4TIVES/COMMENTS
ITEM#77895
3:14 P.M.
Vice Mayor Wilson advised she previously suggested naming the ten (10) voting districts rather than
representing them with just a number and staff had drafted a beautiful plan for it but due to the City
election system still influx and the high cost, the plan was set aside. rice Mayor Wilson advised she has
recently received feedback from residents who explained they have a difficult time remembering the
numbered system and believes it will be easier for people to remember names, like in the past with
Lynnhaven, Kempsville, Rose Hall Districts and so forth. Vice Mayor Wilson advised she would like to
again suggest a name to identify and refer to each voting district and asked the Body if they were interested?
rice Mayor Wilson added, it can be considered after the November elections and recommended ideas like
having a contest and getting students involved.
Mayor Dyer expressed his support and recalled another suggestion to have a sculpture in district parks to
represent the identity of that specific district.
City Manager Duhaney advised after Vice Mayor Wilson made the suggestion,staff presented the Body with
a budget-neutral plan but it was put on hold. City Manager Duhaney advised after the budget cycle, he
will schedule a presentation of the initial plan for the Body's consideration and further direction.
January 13, 2026
10
CITY COUNCIL DISCUSSION/I7VITL4TIVES/COMMENTS
ITEM#77896
(Continued)
Council Member Berlucchi advised he has spoken before concerning how the Body approves re-naming
City streets in honor of someone and believes it is important for the Body to have an approved process
implemented. Council Member Berlucchi advised he would like to have the process determined when there
are no pending requests so that it does not reflect on the person or organization being considered. Council
Member Berlucchi asked City Manager Duhaney if he has an idea of what the process may look like or if
he needs direction from the Body.
City Manager Duhaney advised during the last City Council Retreat, he was asked to research a plan and
provide the Body with information, which was recently provided and is a governance topic scheduled to be
discussed during the upcoming City Council Retreat.
January 13, 2026
11
CITY COUNCIL DISCUSSION/INITIATIVES/COMMENTS
ITEM#7789 7
(Continued)
Council Member Jackson-Green advised the Norfolk Fire Department will be hiring 140 firefighters to fill
a fourth shift with a transition date in July 2027. Council Member Jackson-Green explained employees
from the surrounding cities will often shift employment from one city to another and expressed concern that
this may cause a shortage in the Citys Fire Department.
Mayor Dyer expressed his appreciation for the concern but believes this City Council has been consistently
responsive to Public Safety requests, noting the Fire Department's request for sixty (60)firefighters, in
which thirty (30) were budgeted for last year and thirty (30) more in this year's budget. Mayor Dyer
explained the Fire Department was also approved for over P-Million to fund cancer screenings as well as
funding for a new ladder truck, adding, City Council also fulfilled the Police Department requests for a
salary survey that resulted in a salary increase of approximately 1 S%. Mayor Dyer advised the City takes
pride in caring for not only Public Safety personnel but all City employees and believes many value working
in City.
January 13, 2026
12
CITY COUNCIL DISCUSSION/INITL4TIVES/COMMENTS
ITEM#77898
(Continued)
Council Member Schulman advised he will be out of the country next week and will not be able to attend
the City Council Meeting on January 2e.
January 13, 2026
13
CITY COUNCIL DISCUSSION/INITIATIVES/COMMENTS
ITEM#77899
(Continued)
Mayor Dyer highlighted the City's recent recognition as one of the most caring cities in the country, which
is a reflection of organizations like the Faith Works Coalition. Mayor Dyer advised he recently presented
a Proclamation to the faith-based volunteer group that assists elderly and disabled residents with home
repairs to recognize their achievement in completing their 2,000`h project. Mayor Dyer advised it is
amazing to see so many groups in the City doing such positive work.
Mayor Dyer further commented on the upcoming Restaurant Week, expressing the City's appreciation for
local restaurants, businesses, tourism, and the partnerships that support them.
January 13, 2026
14
ITEM#77900
Mayor Robert M. Dyer entertained a motion to permit City Council to conduct its CLOSED SESSION,
pursuant to Section 2.2-3711(A), Code of Virginia, as amended,for the following purpose:
PUBLICLY HELD PROPERTY: Discussion or consideration of the
acquisition of real property for public purpose; or of the disposition of
publicly-held property, where discussion in an open meeting would
adversely affect the bargaining position or negotiating strategy of the
public body pursuant to Section 2.2-3 711(A)(3).
• District 2
• District 6
PERSONNEL MATTERS: Discussion, consideration, or interviews of
prospective candidates for employment, assignment, appointment,
promotion, performance, demotion, salaries, disciplining or resignation
of specific public officers, appointees or employees of any public body
pursuant to Section 2.2-3711(A)(1)
• Council Appointments: Council, Boards, Commissions,
Committees, Authorities,Agencies and Appointees
January 13, 2026
15
ITEM#77900
(Continued)
Upon motion by Council Member Schulman, seconded by Council Member Jackson-Green, City Council
voted to proceed into CLOSED SESSION at 3:27 P.M.
Voting: 8- 0
Council Members Voting Aye:
Michael F. Berlucchi, Stacy Cummings, Mayor Robert M. Dyer, Cal "Cash"
Jackson-Green, Robert W. "Worth" Remick, Jennifer Rouse, Joashua F. "Joash"
Schulman and Rosemary Wilson
Council Members Absent:
David Hutcheson
Dr.Amelia N. Ross-Hammond
Barbara M. Henley
Break 3:27 P.M. —3:40 P.M.
Closed Session 3:40 P.M. — 5:36 P.M.
January 13, 2026
16
CERTIFICATION
ITEM#77901
Mayor Dyer RECONVENED the Special Formal Session in the City Council Conference Room at S:36
P.M.
Upon motion by Council Member Cummings, seconded by Council Member Rouse, City Council
CERTIFIED THE CLOSED SESSION TO BE INACCORDANCE WITH THE MOTION TO RECESS
Only public business matters lawfully exempt from Open Meeting
requirements by Virginia law were discussed in Closed Session to which
this certification resolution applies.
AND,
Only such public business matters as were identified in the motion
convening the Closed Session were heard, discussed or considered by
Virginia Beach City Council.
Voting: 8- 0
Council Members Voting Aye:
Michael F. Berlucchi, Stacy Cummings, Mayor Robert M. Dyer, Cal "Cash"
Jackson-Green, Robert W. "Worth" Remick, Jennifer Rouse, Joashua F. "Joash"
Schulman and Rosemary Wilson
Council Members Absent:
David Hutcheson
Dr.Amelia N. Ross-Hammond
Barbara M. Henley
January 13, 2026
�l�G�N�ABEAcb
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OF OUR NA .f
RESOL UTION
CERTIFICATION OF CLOSED SESSION
VIRGINU BEACH CITY COUNCIL
WHEREAS.- The Virginia Beach City Council convened into CLOSED SESSION,pursuant to the
affirmative vote recorded in ITEM#77900 on Page 15 and in accordance with the provisions of The
Virginia Freedom of Information Act; and,
WHEREAS:Section 2.2-3712 ofthe Code of Virginia requires a certification by the governing body
that such Closed Session was conducted in conformity with Virginia law.
NOW, THEREFORE,BE IT RESOLVED: That the Virginia Beach City Council hereby certifies
that, to the best of each member's knowledge, (a)only public business matters lawfully exempted from Open
Meeting requirements by Virginia law were discussed in Closed Session to which this certification resolution
applies; and, (b) only such public business matters as were identified in the motion convening this Closed
Session were heard, discussed or considered by Virginia Beach City Council.
nda a nes MMC
City Clerk
January 13, 2026
17
ADJOURNMENT
ITEM#77902
Mayor Robert M. Dyer DECLARED the City Council SPECIAL FORMAL SESSIONADJOURNED at
5:38 P.M.
Terri H. Chelius
Chief Deputy City Clerk
nda Barnes Robert M. Dyer
City Clerk, MMC Mayor
City of Virginia Beach
Virginia
January 13, 2026